Our 52 stores are located throughout North Dakota, South Dakota, Minnesota, Iowa and Nebraska
Fenton, Mo. (PRWEB) December 3, 2008
Today, IRON Solutions, Inc. (http://www.IRONsolutions.com), announces that Titan Machinery, Inc. (NASDAQ:TITN) (http://www.titanmachinery.com) with 52 stores representing a diversified mix of agricultural, construction, and consumer products dealerships across the upper Midwest, was the first dealership to sign up to advertise their used equipment in the first IRON Search print section, debuting in the December 2008 Edition of Wallaces Farmer, a Farm Progress publication.
IRON Search (http://www.IRONsearch.com), is North America's number one equipment destination for equipment buyers, with approximately $2 billion in annual reported equipment sales transactions. In September, IRON Solutions announced that it was teaming up with Farm Progress Companies to provide equipment sellers an integrated online and print solution. This new offering brings IRONsearch.com machine listings to the pages of Farm Progress state and regional publications, including Wallaces Farmer.
"Our 52 stores are located throughout North Dakota, South Dakota, Minnesota, Iowa and Nebraska," reports David Meyer, Titan Machinery's Chairman and Chief Executive Officer. "With our Iowa stores being the newest additions to our footprint on the Midwest, we have chosen the IRON Search print section in Wallaces Farmer to grow our exposure in this area. Unlike other print shoppers with no way to measure performance, IRON Search was the most compelling solution to escalate the marketing efforts of our used equipment."
"We are taking equipment marketing to a whole new level," reports Scott Derksen, IRON Solutions Chief Information Officer. "IRON Search - both online and print - now provides equipment dealers the accountability for their marketing spend they have been lacking. Unlike any other advertising outlet in the industry, we can provide dealers individual machine activity accountability to measure what advertising is working well and to respond quickly to refine their efforts to meet market demand."
The December 2008 Wallaces Farmer publication is scheduled to reach subscribers' mailboxes on December 15th.
About IRON Solutions, Inc.
IRON Solutions, Inc. (http://www.IRONsolutions.com) is the leading source of Equipment Market Intelligence™ for used agricultural, industrial and outdoor power equipment. IRON Solutions provides an integrated portfolio of services to manufacturers, dealers, producers and finance companies who want to make business-critical decisions, informed by easily accessible and accurate market information. IRON Solutions publishes the Official Guides, the trusted source of the gold standard in equipment valuation data, and http://www.IRONsearch.com, North America's largest used tractor and equipment Web site.
About Titan Machinery, Inc.
Titan Machinery, Inc., founded in 1980 and headquartered in Fargo, North Dakota, owns and operates one of the largest networks of full service agricultural and construction equipment stores in North America. The current Titan Machinery network consists of 52 dealerships in North Dakota, South Dakota, Minnesota, Iowa and Nebraska, including two outlet stores, representing one or more of the CNH Brands (NYSE:CNH) CaseIH, New Holland Agriculture, Case Construction, New Holland Construction, Kobelco and CNH Capital. Additional information about Titan Machinery Inc. can be found at http://www.titanmachinery.com.
About Farm Progress Companies
Farm Progress Companies, Inc. is the nation's largest agricultural media company. Its business operations include 23 magazines that mass nearly 1 million rural subscribers, farm shows, complementary Web sites, custom publishing services, including e-content and e-publications, and the ag industry's most comprehensive database. The company also produces proprietary and contracted databases and market research for a variety of clients who serve and need to reach and understand America's farmers, ranchers and rural-living consumers. Farm Progress' roots date to 1841 with Prairie Farmer, which holds the distinction of being the nation's oldest continuously published magazine. Visit http://www.FarmProgressCorporate.com for additional company information.