Advanced Techniques in Paid Search: Wister Walcott of Marin Software to Speak at Search Engine Strategies (SES) Chicago

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Marin Software Co-Founder and VP of Products Wister Walcott to deliver practical tips and inside strategies for search marketers.

Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies, today announced that company co-founder and vice president of products, Wister Walcott, will speak on a panel at the upcoming SES Chicago conference. Walcott will share practical tips and inside strategies for getting more out of search marketing on the Advanced Paid Search Techniques panel, scheduled for December 10, 2008 from 4:15pm-5:15pm. Walcott will be joined on the panel by representatives from other leading search technology companies and agencies.

SES Chicago takes place December 8-12 at the Hilton Chicago, and will bring together hundreds of search marketing experts to discuss forward-thinking trends, pressing issues, and practical business strategies in the search industry. The event will have over 60 sessions, strategy series seminars and networking events, and keynotes will include Lawrence Lessig, Professor of Law at Stanford University Law School; Josh James, President & Chief Executive Officer of Omniture (Nasdaq: OMTR); and Bill Tancer General Manager of Global Research at Hitwise.

During his panel presentation, Walcott will present advanced strategies - from new targeting techniques and how to tap into long tail terms, to how to effectively leverage min-bid and date-adjusted bidding - search marketers can use to make their SEM campaigns more effective. He'll show how making simple changes in SEM management can result in better clickthrough, higher conversion, and dramatically improved ROI.

For more information about Wister Walcott speaking at SES Chicago, visit

About Marin Software:
Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Software's "No Black Box" methodology offers serious search marketers unprecedented control and transparency over their SEM programs. Marin Search Marketer® addresses the workflow, analysis, and optimization needs of large-scale advertisers and agencies, saving time and improving the financial performance. Marin offers pay-as-you-go pricing and is designed for those who are spending at least $50,000 monthly on paid search. Customers include Razorfish, a division of Microsoft (Nasdaq: MSFT),, and ZipRealty (Nasdaq: ZIPR). Marin is backed by Benchmark Capital and Amicus Capital.


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Kari Moe Straley

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