Think Your Career Website Jobs Are Being Found? Think Again

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OptiJob’s Human resource search engine optimization helps corporate career sites jobs get found online, minimizing dependence on expensive job boards.

HR SEO lets employers be more selective and reap the benefits of their website investments, making their own site the focal point of their recruiting efforts.

Corporate websites should ideally be the heart of any company’s recruiting strategy, and more organizations are investing heavily in revamping their sites to support their recruiting brand.

Concurrently, corporate investment in Monster, CareerBuilder and HotJobs has declined 30 percent since early 2008, after several years of rate increases exceeding 500 percent. Reasons vary, including the expense and also the clutter of competitive listings within the job boards. Additionally, more job seekers are using Google, Yahoo! and MSN to look for work. Google released statistics earlier this year showing in excess of 200 million monthly job-related searches conducted through the online search engine.

Many companies may miss this opportunity to draw job seekers to their front doors. Paradoxically, the very technology they use to automate their recruiting processes prevents their career site job postings from appearing during job searches.

Searches are still dominated by the big three job boards, which compete vigorously for top rankings, along with a host of industry-specific sites such as Dice and the newer job-matching services such as JobFox and A new technology called Human Resources Search Engine Optimization (HR SEO) can provide corporate listings equal footing among the job boards and aggregators.

OptiJob helps companies create online visibility through HR SEO with highly relevant Web site addresses for each job. Each listing is search-engine friendly and appears among the top search results. Job candidates are sent directly to the company’s career site where they can apply online through the company’s applicant tracking system.

While companies may still use online job boards to maximize the talent pool, HR SEO can enable them to better market their jobs directly to candidates. Employers can cut costs by focusing their recruitment efforts, advertising open positions through the most appropriate online outlet.

"Companies for years have succumbed to the mentality that if they weren't on all big three job boards, something must be wrong," said Chris Amato, OptiJob president. "HR SEO lets employers be more selective and reap the benefits of their website investments, making their own site the focal point of their recruiting efforts."

OptiJob's flexible Web-based product requires no technical interaction from customer IT departments. The company is significantly less expensive than competitors and charges no up-front fee. OptiJob is also a part of a family of companies that provides human capital research, enabling it to deliver targeted job intelligence to its customers. Its special report, "How to Make Your Job Postings Search Engine Friendly," is available for download at

About OptiJob:
OptiJob is a pioneering provider of search engine optimization for jobs. Its innovative HR SEO technology optimizes career websites, enabling customer job postings to be found by major search engines such as Google, Yahoo! and MSN. The OptiJob family of companies also provides valuable human capital hiring research, combining seven years of job posting activity from more than 200,000 online sources.

Gail DeLano
Fisher Vista/HRmarketer
gdelano(at)fishervista dot com

Rick Fulton
rfulton(at)getthejob dot com

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.


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