Furnishing the Future with Technology and Textiles

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Fryetts is pleased to announce the launch of its new website which will allow one of the UK's leading manufacturers and convertors of furnishing fabrics to promote their business more effectively to multiple and independent retailers and upholstery manufacturers right across the soft furnishings industry.

Based in Manchester and with over fifty year's experience of the business, Fryetts are famed for their exceptional customer service and next-day delivery. Their spirit of embracing new design and technologies, backed up by one of the most experienced teams in the business, means that Fryetts reputation for quality furnishings and customer satisfaction continues to grow.

This reputation is now reflected through a website which uses Fryetts existing branding and combines it with animation and stylish imagery to create an engaging and exciting way for new customers to find out more about the fabrics and service on offer. The firm has been keen to reach out to potential customers through the internet, and has incorporated easy-to-use online forms where visitors can submit their details and make an enquiry, whether it regards wholesaling, new designs or simply a request for more information.

The new site features brilliantly appealing images of individual fabrics and a dedicated section for Fryetts hugely popular Porter & Stone brand. Since its launch in 2006 this range, with its combination of classic design and superior materials, has proved wildly successful, adding over 40% to the business in this short space of time. Featuring woven viscose chenilles and embroidered pure silk fabrics, the Porter & Stone range has quickly established its reputation for design and elegance; its importance to Fryetts and position in the market is reflected by excellent coverage on the new site.

Importantly, the new site doesn't just engage with new business, but allows the firm's loyal customer base to register and login to the site where they can access some great content and resources designed to help and inform. The inclusion of online slideshows, catalogues and downloads has meant that Fryetts is able to maintain its reputation for going the extra mile in its customer service.

Fryetts was founded in 1954 and supplies fabrics to a wide range of fabric retailers both in the UK and abroad. The company is based in Clifton in Manchester and has a modern warehousing facility of over 5,500 square meters. Fryetts offers both off-the-shelf fabrics with superb stock availability and tailored designs and development for those who need something a bit different.


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JJ Currie
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