July Systems Chooses Amazon Web Services for Mi Channel on Mobile News, Sports, and Business Portals

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July Systems has picked Amazon Web Services (AWS) for its LiveCenter feature on Mi Channel. LiveCenter is a feature specifically targeted toward media companies that cover live events such as breaking news, sports, and the stock markets. It enables viewers visually experience real time updates of information on mobile phones.

July Systems has picked Amazon Web Services (AWS) for its LiveCenter feature on Mi Channel. LiveCenter is a feature specifically targeted toward media companies that cover live events such as breaking news, sports, and the stock markets. It enables viewers visually experience real time updates of information on mobile phones.    

July Systems is a leading mobile media company, and is a Mobile 2.0 pioneer. July's Mi™ Channel is the industry's first Mobile 2.0 platform, and powers channels for several premium news, sports, business, and entertainment major media companies.

Mobile 2.0 is the next generation of the mobile internet. In addition to Web 2.0 attributes, it includes mobile centric characteristics like personal and real-time notifications, instant phone-to-phone sharing, and always-on.

For optimum performance, LiveCenter on Mi™ Channel needs to support:

  •     Multiple Devices: Live center renders content to users across multiple devices. This means different image sizes, memory capacities, audio, and video capabilities. LiveCenter needs to support these for users to view live content formatted correctly for their mobile phones.
  •     Dynamic Content: By its nature content on mobile for live events varies very often. There can be sports and stock market updates every second, and breaking news every minute, or stock updates in seconds. LiveCenter has to support frequent content refreshes for a quality user experience on mobile.
  •     Personalization: Mi™ Channel's Mobile 2.0 services for users are personalized, and customized per their preference, unlike traditional broadcasting. LiveCenter allows for such user-centric experiences.

In preparation for the current NFL season, and other live events, July needed a partner whose infrastructure was robust enough to support the constantly dynamic requirements of LiveCenter. AWS was chosen as a result.

"We faced a challenge with high traffic across our Mi™ Channel powered mobile sites, with steep spikes for live sports and news events," said Karthik Pattabhiraman, Director of Operations & Business Automation at July Systems "Amazon Web Services is a great cloud computing platform, and we are impressed by the flexibility offered by it, along with the benefits of open source enhancements."

"We're pleased that July has chosen Amazon Web Services to help them scale their business and save money at the same time," said Steve Rabuchin, Director of Developer Relations and Business Development for Amazon Web Services. "Amazon Web Services has been offering cloud computing services for over two years and we look forward to providing even more value and functionality to July and all of our customers in the future."

To experience LiveCenter, check out the following Mi™ Channel powered mobile portals:

For a quick glance at LiveCenter supported functionality look up: http://www.julysystems.com/media_kit/MiChannel_AWS/LiveCenter

For more information on July, Mi™ Channel, and LiveCenter, visit http://www.julysystems.com.

About July Systems | Mi™ - My Mobile Internet
July Systems is a leading mobile media company. July's Mi™ Channel, the industry's first mobile 2.0 platform, powers direct to mobile channels for media, sports, business, and entertainment brands. These user-centric mobile internet channels result in significantly increased usage, advertising inventory for publishers, and an engaged opportunity for advertisers. For consumers, Mi™ Channel provides live, personalized, interactive and multi-media experiences. Mi™ RevCentral is a comprehensive monetization program for mobile portals that comprises the technology platform, management tools and business relationships required to maximize revenues from mobile inventory.

Pioneers in mobile internet products, July Systems' multi-domain team has over a decade of experience in building and launching mobile internet products worldwide. July Systems is privately held and operates out of offices in New York, Los Angeles & Bangalore. The Mi™ Channel Platform powers some of the most popular brands in the world. They include in the United States: CBS Sports, Vh1, Fox Entertainment Group - Fox Mobile, Fox.com, Fox Reality, FX, Speed, National Geographic, Comedy Central, Nickelodeon, NBA, NASCAR, Indy Racing League, Lifetime, and in India: NDTV - NDTV Profit, NDTV Cricket Network 18 - IBNLive, Moneycontrol, CricketNext, and HT Media's Mint - an exclusive partner of the Wall Street Journal.

Media Inquiries:

Venkat Srinivasan
Director, Marketing Communications
July Systems
+1 323 319 5119

Kelvin Rowlette
EVP, Sales and Business Development
July Systems
+1 650 888 8687

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