Diversion Media Slingshots Sling.com

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Development solutions support new on-demand video entertainment destination.

Diversion Media's development is the gold standard and they've been a great partner

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Diversion Media, LLC, a New York-based broadband video company, announced that it has provided technology development and support for the new Sling.com video entertainment destination, which launched to the public on November 24, 2008.

"Diversion Media's development is the gold standard and they've been a great partner," said Jason Hirschhorn, President of Sling Media Entertainment. "They have been instrumental in building a next generation video experience in Sling.com."

"Sling.com is a game-changing product, and we are very proud to have been a part of its development," said Diversion Media CEO Nicholas Butterworth. Butterworth was formerly CEO of The MTV Interactive Group, Inc. ("MTVi")

Diversion's engineering team, led by CTO Tatum Lade, partnered with Sling Media to deliver key code components and provided hosting and infrastructure support for the site.

"I am very proud of our team and pleased to have helped make a great product," said Lade. Formerly Mr. Lade was VP/Engineering at iFilm, Inc.

About Diversion Media
Diversion Media, LLC (http://www.diversionmedia.com) is a broadband video company based in New York, offering technology development, video production, encoding and syndication services. Diversion also publishes the consumer-facing sites Travelistic (http://www.travelistic.com) and Snowvision (http://www.snowvision.com).

About Sling Media
Sling Media, Inc., a wholly owned subsidiary of EchoStar Corporation (NASDAQ: SATS), is a leading digital lifestyle company offering consumer services and products that are a natural extension of today's digital way of life. Sling Media's product family includes the internationally acclaimed, Emmy award-winning Slingbox™ that allows consumers to watch and control their living room television shows at any time, from any location, using PCs, Macs, PDAs and smartphones and the revolutionary new SlingCatcher™, a universal media player that seamlessly delivers broadcast TV, Internet video and personal content to the TV. Sling Media is also the company behind the video entertainment web site, Sling.com, offering consumers a wide variety of popular TV shows, movies and other entertainment free for viewing online or on the TV using SlingCatcher. For more information on Sling Media, the Slingbox or the SlingCatcher, visit http://www.slingmedia.com. To watch your favorite TV shows and movies, check out http://www.sling.com.
All trademarks are the property of their respective owners.

Media contacts:
Chris Bernier
Diversion Media, LLC
(631) 219-9708

Brian Jaquet
Sling Media, Inc.
(650) 293-8022 office
(415) 235-4844 mobile


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