North Star Destination Strategies Hires Vice President/Director of Client Services and Research Coordinator

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North Star Destination Strategies welcomes Ed Barlow, Vice President/Director of Client Services, and Will Solomon, Research Coordinator, to the community branding team. Ed's experience includes catering to clients with creativity, effective communication, and customer service that benefits North Star clients through the BrandPrint and BrandMAP processes. Will coordinates and controls the voluminous quantitative and qualitative research that serves as the foundation for each North Star client's BrandPrint process

North Star Destination Strategies specializes in Community and City Branding. North Star's BrandPrint process combines research, strategy and creativity, and has helped develop unique and effective brands for big-name cities like Anchorage, Alaska; Providence, Rhode Island and Williamsburg, Virginia. That same process and passion has also been applied to small cities that will soon be household names such as Uvalde, Texas, Seward, Alaska and Warrensburg, Missouri. North Star has offices in Nashville, Tennessee and Largo, Florida. To learn more about the BrandPrint process visit http://www.northstarideas.com.

Ed Barlow graduated cum laude with a business degree in Hospitality Administration from Florida State University and with a Master's degree in Creative Writing and English Literature from Southern Methodist University in Dallas. Most recently Ed gained valuable experience on both the client and agency sides of the branding relationship as an ADDY-award-winning Director of Marketing and Communications for the parent corporation to a group of national facility services companies serving transportation, travel, aviation, retail, healthcare, and hospitality industries. He also worked as Senior Copywriter and Marketing Strategist for a branding design firm in Nashville specializing in persuasive content for Music Row, corporate, and non-profit clients.

Ed's experience includes catering to clients with creativity, effective communication, and customer service that benefits North Star clients through the BrandPrint and BrandMAP processes. His talents in writing, development, and strategy help communities recognize the importance of working together to more than scratch the surface of branding. Ed's insights and instincts lead clients to a broad, inclusive approach to successful community branding for the long-term.

"Working with the best makes you better; I am proud to join the North Star team of experts in community branding. Our nation's strength is in its main street communities, and I am honored to apply my strategic marketing experience and creativity to those communities striving for growth and competitive identity," said Ed Barlow, Vice President and Director of Client Services, North Star Destination Strategies.

As Research Coordinator, Will coordinates and controls the voluminous quantitative and qualitative research that serves as the foundation for each North Star client's BrandPrint process. In addition, Will utilizes his considerable computer, analytical and design skills to prepare high-tech three-dimensional presentations of the research. Will recently graduated from Vanderbilt University where he majored in Human and Organizational Development as well as Mandarin Chinese.

"Serving as North Star's Research Coordinator has provided me with an engaging and challenging opportunity. I feel that my background in Vanderbilt's Human and Organizational Development program helped me to hone my analytical, organizational and time management skills, which I look forward to utilize and contribute to the success of our clients," said Will Solomon, Research Coordinator, North Star Destination Strategies.

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