SearchWiki - 'Most Significant Change to Search Since Adwords', Says Guava Director

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The latest development in the Google camp, SearchWiki offers the user a level of control never before seen in the search landscape.

SearchWiki allows users who are signed into their Google accounts to interact with the search results they see, by promoting sites they like or removing sites they deem irrelevant, users can also comment on web pages listed in the results page. This personalised search engine results page is then linked to the user's profile, so the next time they are logged into Google and search for the same query again they see the results page they customised, not the generic one.

Guava's SEO Director Edward Cowell commented;

"Technically the launch of Google's SearchWiki is the most significant change to the user search experience since the introduction of Adwords. Universal search whereby Google incorporated video and other content into their search results page simply enhanced the search experience, but SearchWiki actually offers its users the opportunity to interact with the search results page in a very different way which could be quite disruptive to the user experience. "

Currently Google has claimed SearchWiki is not being used to influence generic search engine rankings although it has not ruled out the possibility in the future.

Guava's search engine optimisation team will be monitoring the development of SearchWiki closely; reviewing how users respond to the experience and what affect this may have on future SEO strategies.

About Guava

Guava is a fresh thinking, digital marketing agency specialising in Search Marketing and Web Development in the UK. Part of the pan-European Guava group with over 200 employees, the UK division is headed up by UK CEO, Graeme Radford with offices in Berkshire and Cornwall. Current Guava clients include, Black & Decker and SkyBet.

For further information please contact:

Lotte Mahon
Marketing Manager
08700 630707

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Lotte Mahon
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