i-Lighter Partners With MediaFriendly To Streamline Soft Content Collection For Media Professionals

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Web Content Highlighter App Saves Valuable Research Time

i-Lighter, Inc., maker of the popular and critically acclaimed i-Lighter™ digital highlighter tool, announced today that it has formed a relationship with MediaFriendly, creators of an efficient, time-saving tool for media professionals. i-Lighter will add to MediaFriendly's platform of resources for media professionals by allowing users to easily highlight and save snippets of content from any webpage, add annotations, share it, and collaborate using Wiki-Lights, I-Lighter's new networking platform.

Integrating the i-Lighter solution into MediaFriendly's platform gives media professionals (who often work on tight deadlines) a quick solution to handwritten notes, mindless copy/paste and jumbled bookmarking. By clicking the highlighter on the browser toolbar and highlighting the relevant content, i-Lighter automatically saves the content to the user's i-Lighter page, providing direct links to the Web site the information was pulled from in case it needs to be revisited or attributed.
"MediaFriendly's partnership with i-Lighter will permit our major media clients to increase their ability to have one-stop multiple services for over-worked and deadline oriented staff members," said Benjamin Davis, MediaFriendly's founder and CEO. "The i-Lighter service is a natural tool for anyone in a newsroom and we believe its use on our Web service page will become addictive among our media clients."

MediaFriendly joins several companies already involved in i-Lighter's partnership program, which allows clients to personalize the tool with branding and other customized options. I-Lighter's relationship with MediaFriendly will cater the company's solution directly to media professionals.

"Our relationship with MediaFriendly is just another example of the practical value of the i-Lighter application," said Marcy Hoffman, founder and president of i-Lighter, Inc. "The internet is a great channel for research - but users are constantly on information overload. MediaFriendly provides a trusted and valuable outlet for getting the i-Lighter tool to a large demographic that has a direct need for the app."

For more information about i-Lighter's partner program, please visit: http://www.i-lighter.com/home/partner.html. For more information about MediaFriendly's unique service, please visit: http://www.mediafriendly.com.

About i-Lighter™:
i-Lighter has reinvented the highlighter pen for the digital age. The company's free, downloadable "digital highlighter" technology allows users to mark, annotate, save, contextualize, organize, and share any content found on any Web page, as easily as stroking it with a real highlighter. Exceptionally simple and intuitive to use, i-Lighter lets you instantly "grab it, use it, share it, and never lose it." i-Lighter has won the DEMOgod™ award, the highest honor given by the highly respected DEMO emerging technology and new product showcase. For more, visit http://www.i-Lighter.com.

For more information or to schedule an interview and/or demonstration, please contact Marcia Hoffman, CEO, at 305-785-7642 or at mhoffman@I-lighter.com

About MediaFriendly
Based in Pennington Borough, NJ, MediaFriendly provides Web services to major media companies via a dashboard of services. MediaFriendly provides video clips of experts for previewing by reporters and editors before an interview is confirmed and pre-vetting is done on all experts. Experts can be found and researched in just 90 seconds using the MediaFriendly platform. MediaFriendly also provides a data base of newly published books, allowing newsrooms to find books and authors quickly.

For more information, please visit: http://www.MediaFriendly.com.


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Marcia Hoffman
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