Kristen L. Smith, CAE Named WOMMA Executive Director

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The Word of Mouth Marketing Association (WOMMA) has selected Kristen L. Smith, CAE, as the association's new Executive Director. WOMMA is the official trade association for the word of mouth marketing industry.

The Word of Mouth Marketing Association (WOMMA) has selected Kristen L. Smith, CAE, as the association's new Executive Director. WOMMA is the official trade association for the word of mouth marketing industry.

"I am excited to become a part of the leading organization devoted to promoting best practices in the fast growing word of mouth marketing profession. I was impressed with WOMMA's history of protecting consumers through its industry-leading ethics code," Smith said.

According to Ed Keller, immediate past president of WOMMA and chair of the Search Committee, "We are extremely lucky to have found Kristen. She is the consummate association professional and has exactly the type of experience and credentials needed to lead WOMMA at this exciting time in our organization's young life."

Smith was most recently with an association management company where she was an association executive for several professional associations including the American Society of Hand Therapists and the National Board of Accreditation for Orthotic Suppliers. She also served as the Executive Director for the National Society of Genetic Counselors and Special Care Dentistry Association. Smith also served as a consultant, where she worked with a variety of organizations on creating their strategic plan and other organizational needs.

She has a bachelor's degree in political science and English from Purdue University in West Lafayette, Ind. She earned her Certified Association Executive designation in 2004.

WOMMA's membership includes nearly 400 of the world's leading brands and providers of word of mouth marketing services. It is a leader in WOM research and annually presents the Word of Mouth Marketing Research Symposium and Summit as well as the highly acclaimed Word of Mouth Marketing University program. For more information visit WOMMA's Web site at http://www.womma.org or call its Chicago headquarters at 312.853.4400.

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