Baby Boomers are Revising and Resizing their Future Conference Helps Businesses Update Marketing Strategies

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Annual What's Next Boomer Business Summit Focuses on Boomer Market Strategies. A confluence of talent from technology, health care, research, marketing, financial services, LOHAS and consumer packaged goods all around the question -- how to reach and serve the lucrative 40+ market (boomers in the new economy. Meeting is March 19, 2009 in Las Vegas.

Has the state of the economy changed the way business needs to market to 78 million baby boomers? What new boomer business opportunities are growing despite the economic downturn?

These questions and more will be answered at the Sixth Annual What's Next Boomer Business Summit, March 19, 2009 at Bally's Hotel in Las Vegas. The one-day conference focuses on the 76 million baby boomer market with a spending power of over $3 trillion. This year's theme: Boomer Market 2009: Building Value…Getting Results focuses on the impact the current economy is expected to have on baby boomer spending and savings habits.

The summit (http://www.boomersummit.com) will cover four key areas:

Business Strategy - Entrepreneur and author Guy Kawasaki talks about business success in a downturn and his new book "Reality Check: Outsmarting, Outmanaging and Outmarketing Your Competition."

Social media and technology - Striking new ways to reach baby boomers from groups like VolunteerMatch.com, BlogHer, and Microsoft.

Baby Boomer research - New research conducted in January 2009 from Steve French of the Natural Marketing Institute (NMI) will provide a first glimpse at changes in boomers attitudes and spending. Dr. Sandra Timmermann from the MetLife Mature Market Institute will present research highlights on boomers and money.

Caregiving and Aging in Place - The caregiving market is 44 million and growing. Aging in place technologies promise to be a business growth area in meeting baby boomer needs for themselves and their family members. Laurie Orlov of Aging in Place Technology Watch will provide research on this emerging market. Andy Cohen of Caring.com will share ways to effectively reach caregivers online.

"Baby boomers are revising and resizing their futures… working longer, caring for aging parents, and keeping up with technology are now on top of their priority list. This has an impact on any businesses that sells or provides service to baby boomers. It can open up new business opportunities, and also requires more innovative thinking about how to reach them cost effectively," said Mary Furlong, Producer of the What's Next Boomer Business Summit.

The full agenda and registration information can be found at http://www.boomersummit.com. Early registration discounts apply.

In addition to the Boomer Business Summit, an Entrepreneurship Boot Camp is being held on March 18 from 1:00 p.m.-5:00 p.m. According to the Kauffman Foundation, Americans aged 55 to 64 form small businesses at the highest rate of any age group -- 28% higher than the adult average. The boot camp is a primer on starting businesses serving baby boomers and beyond. It includes business opportunity research, business structure, marketing and outreach strategies and tools to build your boomer business. More information at http://www.boomersummit.com

The What's Next Boomer Business Summit is produced by Mary Furlong & Associates. It is held in conjunction with the Aging in America Conference of the American Society on Aging and the National Council on Aging, March 15-19, 2009.

Sponsors include: Microsoft, Silicon Valley Council on Aging, Posit Science, EquityKey, The Stress Institute, Caring.com, VolunteerMatch and Southwest.

Mary Furlong & Associates works with companies seeking to capitalize on new business and investment opportunities in the boomer market. MFA provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50+ market. See http://www.maryfurlong.com for more information.

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