Hot Thighs Get Cool Solution in Designer Laptop Pillow

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Home laptop users suffering from overheating laptops get a fashionable and sustainable new product offering from iF (http://www.intelligentforms.net) this holiday season.

cooling fans and hard materials offer a technological solution to the problem of laptop overheating but we wanted to provide a solution founded in style and design that offers comfort in a sustainable way.

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Intelligent Forms Design Inc ("iF"), a leader in sustainable home product designs, introduces a new class of laptop accessory - The Laptop Pillow. Designed to address the problems of laptop overheating and provide a better alternative to hard edged laptop desks and laptop stands, iF Laptop Pillows provide at-home laptop users with a portable, heat-shielded cushion for increased comfort and stability- pioneering a new laptop accessory product class in the process.

Laptop Pillows by iF represent a novel evolution in design beyond outdated style. Conventional laptop accessories created to assist with laptop ventilation and laptop support often are hard edged, plastic and sterile. They fail to address the needs of the user in terms of comfort and style. The Laptop Pillow by iF softens the hard edge of technology while ventilating laptops and providing enhanced ergonomic laptop support. Unlike most existing laptop accessories, each designer pillow is constructed using organic materials and sustainable methods.

"We're interested in mediating between technology and the user," says Founding Partner Innes Yates, "cooling fans and hard materials offer a technological solution to the problem of laptop overheating but we wanted to provide a solution founded in style and design that offers comfort in a sustainable way."

"The introduction of soft forms into the laptop accessory market is a novel approach, says Founding Partner, Keith Doyle. "People spend a lot of time personalizing and customizing their laptop and home. It makes sense that there would be a fashionable interface between the two."

About iF
Intelligent Forms Design Inc is a sustainable design studio located in Vancouver, B.C. Canada. Started by four friends in 2006 the company designs and produces Laptop Pillows and the SOLo Lounge; an outdoor solar table, energy and entertainment centre. iF launched their online store in October, 2008.

For more information:
Guy Thorburn,
T/F 800 405 9430
M: 604 671 0309
http://www.intelligentforms.net

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