Texas Fish & Game's Readership is The Lone Star State's - And Nation's - Most Avid Hunters

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In 1984, when Texas Fish & Game published its first issue, it targeted the most avid sportsmen in Texas, which is the top outdoor market in America. For the next 25 years, owners Roy and Ardia Neves have worked hard and invested millions to build the largest, most loyal audience of sportsmen in the Lone Star State.

Texas Fish & Game's Readership is The Lone Star State's - And Nation's - Most Avid Hunters

In 1984, when Texas Fish & Game published its first issue, it targeted the most avid sportsmen in Texas, which is the top outdoor market in America. For the next 25 years, owners Roy and Ardia Neves have worked hard and invested millions to build the largest, most loyal audience of sportsmen in the Lone Star State.

With an independently-verified paid distribution of 91,000 copies each month, Texas Fish & Game is the largest regional outdoor publication in America. And based on readership studies, this readership includes more avid hunters than is available through any other Texas media outlet.

A 2008 readership survey conducted by Lewis Clark Boone Market Intelligence of Raleigh, NC, shows that 87 percent of Texas Fish & Game's readers are hunters. Moreover, these 80,000 hunters are nearly twice as active as the average hunter in the U.S. Texas Fish & Game readers hunt 29 days per year, according to the Lewis Clark Boone survey. Meanwhile fellow Texas hunters hunt 12 days and the average U.S. hunter hunts 16 days a year (source: USFWS 2006 hunting and fishing survey).

But these avid hunters also fish… just as intensely as they hunt: averaging 26 days a year, again nearly double to national average.

In outdoor publishing terminology, Texas Fish & Game is known as a "horizontal" magazine, one that covers both hunting and fishing. Many publications exist that are "vertical," covering only one aspect of the outdoors, such as Deer Hunting, or Bow Hunting, or Bass Fishing. According to Texas Fish & Game owner Roy Neves, "we knew from the beginning it was a big challenge, covering everything in the outdoors that Texas has to offer, but we felt it was the only way to go.

"Texans are unique - they are year-round sportsmen, and they hunt and they fish, and they do both with more passion and intensity than sportsmen in any other state," he said.

To serve this passion, Texas Fish & Game covers the full spectrum of Texas hunting, white-tailed deer, waterfowl, dove, turkey, feral hogs, predators, and varmints. All of this, while delivering the State's most comprehensive coverage of the equally-wide Texas fishing spectrum.

The daunting challenge falls upon the shoulders of Don Zaidle, who has been editor since 2001, and according to Roy Neves, has helped expand on Texas Fish & Game's original commitment to delivering the best of Texas' outdoors.

"Don helped us build a remarkable network of talented writers and photographers, representing the best wealth of knowledge there is about fishing and hunting in Texas. He has also applied exceptional creativity in developing article ideas and regular features that keep things lively and interesting," said Neves.

For more information on Texas Fish & Game, visit http://www.fishgame.com.

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