Keller Crescent Launches a New Website, Following Its Integration with Pharmagraphics

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Since joining forces with Pharmagraphics in July of 2008, Keller Crescent has been taking steps to build a new identity for the joined operations. They have recently completed a very important step of this process with the launch of its newly redesigned website, http://www.kellercrescent.com. Blue Water Media, a DC-based web design firm, was chosen to lead the design and development of the new site.

Since joining forces with Pharmagraphics in July of 2008, Keller Crescent has been taking steps to build a new identity for the joined operations. They have recently completed a very important step of this process with the launch of its newly redesigned website, http://www.kellercrescent.com. Blue Water Media, a DC-based web design firm, was chosen to lead the design and development of the new site.

Blue Water Media combined elements from both Keller Crescent and Pharmagraphics in developing the new online identity of the combined forces. Some aspects of the new site were derived from the former Pharmagraphics website, which was also developed by Blue Water Media, and enjoyed an outstanding web presence. These aspects include the information infrastructure and some color influences. The primary colors of the new site were heavily influenced by Keller Crescent, as well as the logo that is being used to represent the joint operations. Blue Water Media implemented new navigational and page structures that give the site a modernized look, while also improving access to desired information. The combination of elements from both Keller Crescent and Pharmagraphics made for a seamless transition from both entities' older sites to the new web portal.

In addition to a new look and identity, Blue Water Media also implemented new backend functionality for the Keller Crescent website. Joomla!, an open source content management system, was implemented to allow for easy updates to any page of the website. This allows for individuals with little to no HTML or web design skills to be able to make content updates to their websites, which is a major advantage for Keller Crescent. Its staff can easily update product description pages to include additional features, or easily update details on office or manufacturing facility locations, products and services offered and more. This functionality will prove to be beneficial when needing to make immediate content updates to the website.

About Keller Crescent:
Based in Greensboro, NC, Keller Crescent supplies medical packaging and labels, including printed folding cartons, multi-component inserts and outserts, IV hanger labels, and several patented specialty products to the pharmaceutical and healthcare markets. Keller Crescent is a subsidiary of Clondalkin Group, a diversified packaging organization with over 40 manufacturing facilities in North America and Europe. For more information, visit: http://www.kellercrescent.com

About Blue Water Media:
Based in Washington, DC, Blue Water Media offers full web design/development services, including corporate identity and print services. Blue Water Media also offers internet marketing services, including SEO, SEM, e-mail marketing and more. To learn more about how their team can assist in the development and marketing of websites and other services, visit: http://www.bluewatermedia.com

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Ernest Fountain
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