Carlsbad, CA (Vocus) December 4, 2008
Getting back in the gym and erasing years of bad eating habits is never easy. Losing large amounts of weight because your health depends on it is even harder. DESIGNER WHEY®, America's #1 Selling Protein*, is joining forces with NBC's hit weight loss program The Biggest Loser to help contestants and viewers retake control of their lives by creating a co-branded protein product, The Biggest Loser Protein by DESIGNER WHEY, which is already available in stores and online. The Biggest Loser Protein by DESIGNER WHEY has been developed through a licensing agreement with NBC Universal Television, DVD, Music and Consumer Products Group.
"The Biggest Loser offers contestants life changing tools to regain their health through supervised dieting and exercise, and DESIGNER WHEY offers everyone life changing products for better results inside and out," commented David Jenkins, Founder and Chief Executive Officer of DESIGNER WHEY. "We are excited to see, along with the rest of America, the positive impact that our research-proven DESIGNER WHEY products will have on The Biggest Loser contestants and fans."
"The show trainers and doctors have been incorporating Whey Protein into the lives of our contestants for the last few seasons," says Mark Koops, Creator and Executive Producer of The Biggest Loser. "We are excited to now have a product that has been tailored to the needs of our contestants and available to everyone who wants to live The Biggest Loser Lifestyle."
"We are really pleased to offer The Biggest Loser Protein drinks by DESIGNER WHEY,” said Kim Niemi, Senior Vice President, NBC Universal Television, DVD, Music and Consumer Products Group. “This product will be a terrific complement to the existing portfolio of Biggest Loser diet and wellness products, which will benefit the show’s contestants and viewers alike."
Contestants of The Biggest Loser season seven will use the cross-branded DESIGNER WHEY and The Biggest Loser Protein in their quest for better health on the show, and after. The Biggest Loser Protein by DESIGNER WHEY will be available in four signature flavors of Blue Blueberry, Red Raspberry, Chocolate Deluxe and Vanilla Bean at retailers nationwide. Also available in single serving packets, The Biggest Loser Protein?2GO® is convenient and perfect for the on-the-go lifestyle.
Tom Oliver, Chief Operating Officer of DESIGNER WHEY explained, "Our vision is to continually increase the number of people who feel and look healthier by fully developing the benefits of whey and making products like The Biggest Loser Protein by DESIGNER WHEY available to the mass markets."
ABOUT THE BIGGEST LOSER
The first reality series where everybody "loses," The Biggest Loser challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney (Days of our Lives), the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Jillian Michaels and Bob Harper. The Biggest Loser is a production of Reveille LLC, 25/7 Productions and 3 Ball Productions.
Since its debut in 2004, The Biggest Loser has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by our doctors and experts. Anchored by its online diet and exercise subscription-based extension of the show, Biggestloserclub.com, The Biggest Loser Meal Plan, The New York Times best-selling books series, best-selling fitness DVD series, line of appliances, fitness equipment, protein supplements and countless other health and lifestyle based products, The Biggest Loser consumer products program has generated over $50 million in spending with presence at more than 25,000 major retailers to date. Check out http://www.biggestloser.com for more information.
About NBC Universal Television DVD, Music, and Consumer Products Group:
NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music, and Consumer Products Group manages all global ancillary television business endeavors for the NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBC Universal Online Store.
About WHEY PROTEIN & DESIGNER WHEY
The DESIGNER WHEY vision is to change the "WHEY" America feels about protein by providing consumers with great tasting, healthy whey-based products that improve their healthy lifestyles.**
Since 1993, NEXT Proteins has pioneered the manufacture of a full line of branded, consumer whey protein products including powders and enhanced beverages. The industry's best selling protein, DESIGNER WHEY, powers the company's innovative, great tasting products such as Protein?2GO, Protein Water, and Protein BLITZ?.
Whey protein has been called the ultimate functional food. The revolutionary benefit of DESIGNER WHEY products is the utilization of Whey, a protein-rich liquid component of milk produced as a by-product of the cheese-making process.
Dedicated to Research:
DESIGNER WHEY has spent more than $10.3 million on research to match the perfect blend of nutritional whey protein with great taste.
Active people who use DESIGNER WHEY protein products before and after workouts can experience increased strength, improved power, faster muscle recovery, better health and performance.
Media members looking for additional information on DESIGNER WHEY's complete line of protein powders and drinks should visit DESIGNERWHEY.com. You may also learn innovative ways to incorporate protein into current diet plans, meals and discover tasty protein shake recipes.
*Based on AC Nielsen sales monitoring for 52 weeks ending November 1, 2008, DESIGNER WHEY brand is #1 in Unit Sales for high protein powder in US-FOOD.
**The current recommended dietary guidelines and practices in the U.S. support the use of dietary protein at levels above 1.5 g/kg per day or .68g/lb body weight/day (A150 lb woman needs 102 grams of protein per day) during weight loss. - Layman, Donald K., Journal of the American College of Nutrition.