Martini Media Network Launches MartiniLife.com with Seven Channels Targeted to the Affluent

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Leading Affluent Media Network Launches Flagship Site, Martini Life.com

We are looking forward to advertising Paramount Vantage's film, Defiance, on the Martini Media Network. We believe it's a great way to reach an affluent, well-educated and influential audience.

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Martinilife.com (http://www.martinilife.com), the leading media group targeted to the affluent, is launching seven new Internet channels targeting high net-worth individuals on December 4th. Channels include sailing, equestrian sports, private aviation, wine, classic cars, golfing, and cigars. More than 70 publishers, blogs, and sites have joined the media network including LuxuryLiftestyle.com, ClassicCars.com, AOPA.org, AirNav.com, Mega Yacht News Blog.    Paramount, Sony, Moran Vineyards, J.C. Whitney, Lotus Vodka, Club Sportiva, Giotto's Aircraft, OCSC Sailing are testing the new network as advertisers.

Bladimiar Norman, Vice President of Marketing for Paramount Vantage, says, "We are looking forward to advertising Paramount Vantage's film, Defiance, on the Martini Media Network. We believe it's a great way to reach an affluent, well-educated and influential audience."

Skip Brand, CEO of Martini, notes that the site offer forums, blogs, and other information designed to enrich and to entertain. He says, too, that the network will expand during the next few months to include more channels, allowing brand advertisers to reach affluent consumers while they are engaged in their passions.

For advertisers, MartiniLife.com and the Martini Media Network (4M unique users) offer geo-targeting, behavioral and contextual targeting, letting brands refine their messages to high net-worth consumers. The company lets advertisers develop sophisticated integrated marketing campaigns with banner ads, social media, direct email, and offline opportunities for 360-degree integration.

Brand says too, that the affluent individuals have been less impacted by the recession than other groups, noting that many luxury retailers and super-premium skin care manufacturers have actually seen sales increases during the last year.

Further information can be seen at http://www.martinilife.com.

About Martini Life
Martini Life (http://www.martinilife.com) is owned by Martini Media Network (http://www.martinimedianetwork.com), one of the largest media networks targeted to affluent consumers. Martini hosts its own sites at (http://www.martinilife.com) but also has a publishing network of sites in golfing, equestrian sports, yachting, and other leisure pursuits of high net-worth consumers.    Martini is based in San Francisco, California. Further information can be found at http://www.martinimedianetwork.com.

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