No slowdown -- HolidayIQ's Traffic Soars

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Melt Down or Slow Down or Down Turn. None of these seem to have affected HolidayIQ's traffic, their popularity or their plans. In fact HolidayIQ's traffic has soared in the recent past making it one of the most visited travel websites in India. Within the holiday planning category, HolidayIQ is a clear winner, with the competition well behind.

Bangalore, India (PRWEB) December 8, 2008 -- While most industries and organizations have been impacted by the current economic down trend, HolidayIQ, the world's largest repository of Indian holiday information, has bucked the trend. Traffic to has steadily increased making it the fourth most visited travel website in India. The Alexa rank - which is a relative world-wide ranking of websites based on traffic - for HolidayIQ, is now below the 10,000 mark, making HolidayIQ one of the top 10,000 websites worldwide and the 4th largest travel website in India. HolidayIQ was also acclaimed as among the 25 hottest Indian websites by an independent agency.

This at a time when the travel industry is facing uncertainties makes this achievement very significant. This success is attributable to two things - the nature of the website itself and its quality. While people are not traveling as much as they did sometime ago, the interest in travel has not decreased. The amount of exclusive content that HolidayIQ has on little-known destinations and hotels makes it a very useful resource when planning 'value-for-money' vacations. Secondly the depth, spread and quality of information HolidayIQ provides makes it irresistible for travellers to visit the site, whether they are planning their holidays or still "dreaming" about it. Added to this, the numerous features that have been implemented on the site in the recent past make a visit to this site inevitable, before finalizing the holiday.

"Our Content strategy ensures that users keep coming back to the site and also spreading the word to their friends." says Hari Nair, CEO of HolidayIQ. "New users quickly register with the site in order to take advantage of membership benefits. Then the stickiness of the site ensures that they keep them coming back again and again - for planning, for booking or just for the experience." Quite true, as seen by the sheer number of members who join the site everyday. And by the Alexa rank for HolidayIQ dramatically improving from above 50,000 a year ago to under 10,000, which is a significant achievement. What makes it more creditable is the fact that this degree of popularity has been reached even without any real advertising, whereas the other players are heavy advertisers.

What makes HolidayIQ so compelling? "We constantly add interesting and useful features to the site. Our users provide feedback and we cater to their needs" explains Nair. Bus booking and Travel Agent Search are some of the features added recently. With a brand new, fully loaded home page and a comprehensive, context-sensitive site search, HolidayIQ is on par with the best international travel websites. Another extremely useful feature is the custom holiday request where a user can register her specific requirements of a holiday and HolidayIQ connects her to the most suitable travel partner among the ones carefully selected and empanelled.

Click here to see the new look of HolidayIQ.

Having established a successful user-engagement model, HolidayIQ has also developed a model for the industry. HolidayIQ has turned out to be the much needed mode for the travel industry to address a highly qualified audience. Travel agents and hotels have quickly realized the benefit of partnering with HolidayIQ by way of listing or advertising, to reach a very large exclusively holiday researching audience.

To advertise with HolidayIQ, click here.

Visit for information on Destinations, Hotels, Resorts, Home-stays and other accommodation options in India.

About is owned & operated by Leisure & Lifestyle Information Services Private Limited, based in Bangalore, India. Formerly called India Resorts Survey, HolidayIQ started operations in April 2004, focusing on creating India's first travel community and getting the community to contribute feedback on tourism destinations and hotels across India.


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