HMG Search Marketing Gives Back with Google Grants

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Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations. HMG Search Marketing, based in Portland, Maine is using Google Grants to give back by managing Google Adwords campaigns pro bono for two California-based non-profits: Stanford Business School's Social Innovative Conversations, a listener-supported non-profit podcast network; and Mayan Families, a small non-profit group providing healthcare and educational services to the Mayan people in the Highlands of Guatemala.

Thanks to HMG we applied for the grant and we got it. Their help and support is invaluable.

In a time where corporate philanthropy is chic, it has become commonplace for companies to go green with recycling programs, sponsor a bike to work day, or by giving employees time off to build a house for Habitat for Humanity.

Google has joined the bandwagon and now offer Google Grants. Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations. They support organizations that share their philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts.

The way it works is that organizations must have current 501(c)(3) status, they then fill out an application requesting a grant. If it is awarded a grant the company receives $10,000 per month in Google ads.

Companies like Portland, Maine based, HMG Search Marketing are using Google Grants to give back. HMG is currently managing the Google Adwords campaigns pro bono for two California-based non-profits: Stanford Business School's Social Innovative Conversations, a listener-supported non-profit podcast network; and Mayan Families, a small non-profit group providing healthcare and educational services to the Mayan people in the Highlands of Guatemala.

"It is a logical way for HMG to give back," HMG President & CEO, Elizabeth Harvey commented. "We work with organizations that we believe in and use the search engine marketing skills we already have in-house to help them set up and manage their Google Adwords campaigns. It's a terrific way for our staff to feel like they're giving back."

Mayan Families was thrilled about being awarded the grant. "Thanks to HMG we applied for the grant and we got it. Their help and support is invaluable." said Sharon Smart-Poage of Mayan Families.

"There are so many ways to give back these days," Harvey added. "You just have to find a way to take the talents you have in-house and couple them with a cause. It's easy, fun, and best of all, rewarding."

About HMG Search Marketing

HMG Search Marketing is a leading boutique search engine marketing company based in Portland, Maine offering search engine optimization and advertising services for companies looking to increase their Web traffic, visibility, and sales. Clients include Akamai, Boston University, Hannaford and Cape Cod Chamber of Commerce.

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