While aggressive companies are continuing to cultivate opportunities in this economy, most businesses are adopting a very conservative approach to the market
Lakewood, CA (PRWEB) December 5, 2008
ASTRALCOM today announced the release of their new whitepaper titled Strategies for Marketing Successfully in a Freakonomy which is available as a free download from their website.
Acknowledging the marketing and business development difficulties that many companies face in today's marketplace, Strategies for Marketing Successfully in a Freakonomy addresses these challenges and provides direction to companies looking for growth ideas and methods in a down-economy.
With nearly 15 years of Internet industry expertise, hundreds of clients, multiple awards and critical acclaim, ASTRALCOM speaks from experience and delivers a quick and easy-to-read overview. The whitepaper is informative because it provides businesses the insight to unique strategies and gambits for doing "more with less" in a freaky economy, or what ASTRALCOM VP of E-business Richard Bergér terms, 'Freakonomy.'
"While aggressive companies are continuing to cultivate opportunities in this economy, most businesses are adopting a very conservative approach to the market," says Bergér. "Some companies do have legitimate reasons to pull back their marketing efforts, but other firms are merely reacting to the market uncertainty and pulling back out of fear. If you're one of those companies that are back-peddling, then you may be missing fortuitous opportunities to dominate the competition and gain significant market share," he pointed out.
"We've been through economic challenges before; when the dot-com bubble burst, our clients turned to us to help devise effective marketing and business development strategies for them that were affordable and delivered a measurable return on investment," explained Bergér.
In economic downturns, businesses traditionally cut back on marketing and advertising efforts and Bergér suggests that this strategy may not actually be the best move to make. According to Bergér, Strategies for Marketing in a Freakonomy provides seven strategies that are inexpensive and viable alternative ways to continuing growth in lean times.
"In the end," says Bergér, "Doing more with less doesn't have to be about making cuts and slashing budgets. It's really about being smarter and more resourceful in implementing business development tactics that are consistent with the fundamental aspects of the current economic and marketplace dynamics."
Visit http://www.astralcom.com/valuable_executive_resources/ to download a free version of the whitepaper.