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Collars for a Cause-Paws to Save PetsSM Dog Collars Benefit Pets Affected by Natural Disasters

Program Raises Funds for disaster preparedness and response efforts

Duluth, Ga., (Vocus/PRWEB ) December 4, 2008 -- Just in time for the holidays, Merial, maker of HEARTGARD® (ivermectin) and FRONTLINE® Brand Products, announces the return of the Paws to Save Pets Limited Edition dog collars. The proceeds from the sale of the collars will go to benefit the Paws to Save Pets program, which supports natural disaster preparedness and response efforts for families with pets throughout the nation.

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"These dog collars will definitely be a 'gift of hope' this holiday season," said Hal Little, DVM, Veterinary Services, Merial. "Through the support of our veterinary customers on fundraisers like this, the Paws to Save Pets program has benefited thousands of pets, pet shelters and clinics that have suffered during natural disasters."

Available in two sizes, the blue and black dog collars featuring the Paws to Save Pets ribbon logo is a fashionable way for dogs and owners alike to show their support for this important cause. The collars are available online for $10.00 at www.pawstosavepets.com, and make a great holiday gift for four-legged family members and their friends.

Through its partner organizations, Petfinder.com Foundation and the American Veterinary Medical Foundation (AVMF), Paws to Save Pets has helped pet rescue efforts during floods, hurricanes, tornadoes and wildfires.

"Petfinder.com Foundation is extremely thankful for the long-lasting relationship we have with the Paws to Save Pets program," said Betsy Saul, co-founder of Petfinder.com. "Through this program we've been able to award grants to shelters throughout the country enabling them to prepare for weather-related catastrophes."

This year, more than $1 million-worth of disaster preparedness items were contributed to shelters and clinics, such as generators, emergency lights, back-up communication equipment, repairs and replacements of storm shelters, storage units for emergency supplies, and much more.

"Due in part to support from the Paws to Save Pets program, the AVMF helps support veterinarians and their animal clients through grants and the deployment of Medical Assistance Teams during disasters," said Michael Cathey, executive director, AVMF. "We are also able to assist in disaster-prone regions through training programs and development of evacuation plans."

Through the help of Merial's veterinary customers, the Paws to Save Pets program has raised over $3 million in cash and products since its inception in 2005. To learn more about Paws to Save Pets visit www.pawstosavepets.com.

About Merial
Merial is a world-leading, innovation-driven animal health company, providing a comprehensive range of products to enhance the health, well-being and performance of a wide range of animals. Merial employs more than 5,000 people and operates in more than 150 countries worldwide. Its 2007 sales were nearly $2.5 billion. Merial Limited is a joint venture between Merck & Co., Inc. and sanofi-aventis. For more information, please visit www.merial.com.

®MERIAL, HEARTGARD and FRONTLINE are registered trademarks, and SMPaws to Save Pets is a service mark of Merial Limited.
©2008 Merial Limited, Duluth, GA. All rights reserved.

Contact:
Natasha Joseph
Merial
(678) 638-3690   

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CONTACT INFORMATION
Natasha Joseph
Merial Limited
678-638-3690
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