Music Magazine Publisher Zenbu Media Named National Sponsorship Coordinator for 'Music Festival Alliance'

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Zenbu Media announces its selection as National Sponsorship Coordinator for the newly-formed Music Festival Alliance, a coalition of premier independent summer music festivals "United Through Music." This coalition--the first of its kind--includes seven independent music festivals with a combined attendance of over 300,000 passionate music fans.

Relix magazine has always covered these festivals, which are integral to the live music scene. By consolidating sponsorship opportunities, it's a great way for brands to coordinate their marketing programs and physical presence while reaching hundreds of thousands of core music fans all summer long.

Zenbu Media announces its selection as National Sponsorship Coordinator for the newly-formed Music Festival Alliance, a coalition of premier independent summer music festivals "United Through Music." This coalition--the first of its kind--includes seven independent music festivals with a combined attendance of over 300,000 passionate music fans.

"We're excited to be broadening our relationship with the Alliance," says Steve Bernstein, Zenbu Media's president/publisher. "Relix magazine has always covered these festivals, which are integral to the live music scene. By consolidating sponsorship opportunities, it's a great way for brands to coordinate their marketing programs and physical presence while reaching hundreds of thousands of core music fans all summer long."

The members of the Alliance represent a musically invigorating, geographically diverse collection of destination festivals, which include: Harmony Festival (Santa Rosa, CA, June 12-14), Wakarusa (Lawrence, KS, June 18-21), High Sierra (Quincy, CA, July 2-5), All Good (Masontown, WV, July 10-12), 10,000 Lakes Festival (Detroit Lakes, MN, July 22-25), Gathering of the Vibes (Bridgeport, CT, July 23-26) and Telluride Blues & Brews (Telluride, CO, Sept. 18-20). All the member festivals are recognized for their grassroots promotion of ecological awareness and social responsibility, as well as producing the best music events in their regions.

Recent performers include the Black Crowes, Erykah Badu, Flaming Lips, Ben Harper, The Roots, Phil Lesh & Friends, The Allman Brothers Band, Arrested Development, Michael Franti & Spearhead and Widespread Panic.

The Music Festival Alliance actualizes a great idea whose time has come," says Sean Ahearn, Operations Manager for the MFA and producer of the annual Harmony Festival in Santa Rosa, CA. "In a business that has become increasingly competitive, corporate and overproduced, the Music Festival Alliance represents the original heart and soul of what made music festivals popular in the first place: Independent grassroots events produced and professionally run by real music lovers, with artist, fans and producers banding together for the greater good."

"This alliance gives regional music festivals strength in numbers," adds Bernstein, "which will get the attention of national advertisers."

About Festival Alliance
The Music Festival Alliance is collaboration between seven of the premier boutique music and camping festivals in the United States, each with an average attendance of between 35,000-60,000 people. The Alliance members are from seven states with each geographical region of the U.S. represented. The MFA strives to produce events that promote ecological awareness, social responsibility, artistic creativity and a positive community culture.

About Zenbu Media
Zenbu Media has four core divisions: Print, Digital, Events and Records. Print properties include: Relix magazine, an award-winning music magazine founded in 1974 and focused on improvisational live music. It was recently accepted into the Rock and Roll Hall of Fame; Metal Edge and Metal Maniacs magazines, two of the leading heavy-metal magazines in the U.S., published for 22 years and 17 years, respectively; and a custom-publishing business that creates festival newspapers such as the Bonnaroo Beacon, a newspaper distributed daily at the Bonnaroo Music Festival, and festival program guides for festivals including Outside Lands Music Festival and Rothbury. Zenbu Media is also the co-producer of the Green Apple Music Festival, which in 2008 had over 200,000 attendees in 8 cities.

If you'd like more information about this topic please contact Steve Bernstein at 646-674-2381or email steve AT zenbumedia.com

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