OnKua, Launches Phase I Of "Phyzoom" A Web-Based Physician Marketing And Customer Relationship Management Product

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Phyzoom provides physicians and their office managers easy-to-use resources to grow new business.

PHYZOOM delivers a simple, easy to use option for physicians and their practice managers to push out strategic communications regarding their capabilities to targeted audiences

OnKua, LLC announced today that it has launched Phase I of PHYZOOM, a suite of web-based physician business development tools. For physicians, PHYZOOM offers numerous practice marketing and communication products including detailed physician and practice profiles, easy to use blogging tools and relationship management options. For consumers, PHYZOOM provides easy access to detailed physician profiles and links to physician news feeds. "We wanted to create something for today's physician that simplifies emerging communication and business development processes like on-line networking, news feeds and blogging," said Mike Suddendorf, PHYZOOM co-founder and OnKua, LLC Principal. "PHYZOOM makes it easy for them to strengthen their current relationships with key business referral resources and patients while growing new business through the consumer directory and news feeds."

Physicians interested in utilizing PHYZOOM should go to http://www.phyzoom.com and follow the prompts to create their profile. To ensure the integrity of the listings, physician information will be confirmed with state licensing organizations. Once confirmed, physicians will receive notification that their profile has been launched and that they can now use the strategic communication and social networking tools. "PHYZOOM delivers a simple, easy to use option for physicians and their practice managers to push out strategic communications regarding their capabilities to targeted audiences," said John Goff, PHYZOOM co-founder and OnKua, LLC Principal. "In today's fast-paced market, if a physician practice isn't capitalizing on relationship management and blog posting opportunities to communicate, they're missing out on several critical marketing strategies. That's where PHYZOOM can help."

For hospitals and health systems with large numbers of employed physicians PHYZOOM provide support for physician relations and marketing staff accountable for supporting the business development for these practices. Health system administrators can access a dashboard for each employed physician and systematically deploy marketing and communication strategies on their behalf to other physicians in the market who present referral opportunities. "Health systems are using the physician employment model to secure business for their hospitals and ambulatory networks but they don't always have the internal resources to support the physician's ongoing marketing needs," said Goff. "In those situations, PHYZOOM can be easily customized and integrated into the health system's existing marketing, business development and brand management programs."

The same holds true for community hospitals and large multi-specialty physician group practices who are fighting for market share in a in a highly competitive environment. PHYZOOM's customized marketing and communication campaigns combined with the networking platform essentially level the playing field by providing the products necessary to compete. Physician groups, hospitals and health systems interested in using the customized PHYZOOM marketing campaign applications need to schedule a consult with PHYZOOM's strategy and business development specialists to create their individual road map for success. Consults can be scheduled by calling 614-224-2343.    

Phase II of PHYZOOM is expected to launch in early of 2009 and will include several enhancements including web site development and hosting for physician practices, a suite of media relations and press release deployment tools, as well as community outreach and new patient acquisition health screening strategies. Those services, along with the customized marketing campaigns will be provided for PHYZOOM customers for a nominal fee as compared to current market rates for similar services. For more information on PHYZOOM contact: Mike Suddendorf, PHYZOOM Chief Marketing Officer at 614-769-2019 or via e-mail at msuddendorf @ phyzoom.com.

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