The K2 team understands our brand and will help us achieve tremendous results. We're happy to have them onboard.
New York, NY (PRWEB) December 8, 2008
Gaiam, Inc. (Nasdaq: GAIA), a leading lifestyle and media company, names Krupp Kommunications, Inc. (K2), a full service public relations, marketing and branding agency, as agency of record. In this role, K2 will provide strategic media planning for Gaiam and all associated brands. K2 will lead the media outreach for Gaiam products and DVDs in the categories of fitness, wellness, personal development, and sustainability. Gaiam licensed properties including the FIRM and The Biggest Loser will also be part of K2's media outreach for products and DVDs.
Gaiam's mission is to provide choices that foster a sense of belonging to a healthy and conscious community that can make a difference in the world. Gaiam was created as a lifestyle media company with the vision that, given a choice, people would choose a lifestyle that is healthy and life enhancing -- for themselves, their families and the Earth.
The company built their brand identity as the trusted source and unifying brand for people interested in the benefits and rewards of Lifestyles of Health and Sustainability (LOHAS).
"Krupp Kommunications demonstrated exceptional, integrated public relations and marketing skills, a fresh perspective, great passion and an intense desire to work with us," said Bill Sondheim, President of Retail and DRTV at Gaiam. "The K2 team understands our brand and will help us achieve tremendous results. We're happy to have them onboard."
"As an agency that strives to make a difference in the world, we are honored that Gaiam has chosen K2 to help support the brand," said Heidi Krupp-Listen, K2 CEO and founder. "We are excited to draw upon our expertise in health and wellness to create a phenomenal marketing and public relations strategy for all their product launches and beyond to promote and spread their healthy lifestyle message across America."
Gaiam, Inc. (NASDAQ: GAIA) is the leading independent distributor of special interest programming, with a 72,000 door retail distribution network and 9,000 store in stores. With more than 46 percent of the fitness and wellness market, Gaiam is dedicated to providing solutions for the many facets of healthy, eco-conscious living. Since its founding in 1988, Gaiam has grown into a $220 million integrated brand. The company's commitment to quality, coupled with an innovative approach to merchandising and distribution have allowed it to dominate the health and wellness category with fitness sensations' Rodney Yee, Mari Winsor, Chris Freytag and Tanja Djelevic. For more information about Gaiam, please visit http://www.gaiam.com, or call 1.800.869.3603.
About Krupp Kommunications, Inc.
Established in 1996, K2 partners with clients to create customized, strategic publicity, marketing and branding campaigns that deliver extraordinary results which go beyond typical public relations. By leveraging their unique and extensive media relationships they are able to offer a wide variety of services that have advanced and enhanced their clients' unique visions and goals, expanding awareness and creating globally recognized brands. K2 has strong contacts within traditional and non-traditional media, literally sharing their Konnections with their clients. Through their creative and strategic approach, they have delivered extraordinary results. K2's mission is to build brands that enrich lives and help shape and change the world they live in. It is the K2 mission to exceed expectations.
Contact: Shay Pantano
spantano (at) kruppnyc.com