Consumer Advocate Delia Passi featured in Reader's Digest Holiday Blog

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Men can take Lessons from Women on Holiday Shopping

Have you ever wondered why your husband wears his running shoes to the mall and comes home out of breath? Or why your wife visits the same store to look at the same product three different times? Does your holiday cheer fade a little at the thought of holiday shopping?

Check out Delia Passi's "Men Buy, Women Shop" blog for Reader's Digest all this week for some special insight into these shopping mysteries and to get some tips for surviving this year's holiday shopping rush.

Passi, a leading consumer advocate and expert on gender shopping patterns, is currently being featured as this week's guest blogger for the Holiday Gift Ideas Blog on the Reader's Digest website, The Holiday Gift Ideas Blog features a new expert each week throughout December, offering festive expertise into holiday-related topics, from tips on finding special deals to ideas for combating all-too-common holiday stress.

Throughout the week of December 1-7, Passi's blog, titled "Men Buy, Women Shop," will draw from her unique explorations into gender shopping habits to help alleviate the stress and frustration of holiday shopping for readers of both sexes.

Using data from an original gender shopping study conducted by the Wharton School of Business, and Passi's company WomenCertified®, the blog highlights real shopping challenges that men and women typically face and takes a humorous approach to offering solutions so that shoppers can be better informed, better prepared and better able to laugh at themselves this holiday season.

Passi is the leading expert and author on women's communication and buying habits, and she travels the globe as a sought after speaker and consultant for companies looking to create more women friendly sales experiences and grow their market share among women. Based out of Hollywood, Florida, Passi is the CEO of Medelia, Inc. and the Founder of WomenCertified®--the Seal of Approval that women recognize, trust and the one that showcases businesses as WomenFriendly®--and the author of Winning the Toughest Customer: The Essential Guide to Selling to Women.

Read Passi's "Men buy, women shop" blog at Reader's Digest every day this week at


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Delia Passi

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