Sterling Heart Music Announces Official Start of Sandi Kimmel's "New Song" YouTube Music Video Challenge

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Sterling Heart Music wants to reach 20-million people worldwide by January 20 with their "New Song" YouTube Video. Songwriter Sandi Kimmel's uplifting and empowering message speaks to this important time in our history.

"New Song" YouTube Video

The video is unabashedly optimistic especially in light of the current news of foreclosures, bankruptcies and layoffs.

Sterling Heart Music announced today the official start of the "New Song" YouTube Music Video Challenge. The goal, to reach 20-million people by January 20, 2009, is their latest effort to make a positive impact on the world. "New Song," written and performed by motivational speaker Sandi Kimmel, carries an uplifting and empowering message within a sing-out-loud melody.

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"The video is unabashedly optimistic especially in light of the current news of foreclosures, bankruptcies and layoffs." Kimmel explains, "We want to contribute a different kind of message during these challenging times. I like to think of it as a musical Public Service Announcement."

Written before the Primaries, everyone who heard "New Song" said it should be the theme song for the Barack Obama campaign. After his victory, it seemed important to share the song with the world. With that in mind, Sterling Heart Music president, Patrick J. Murphy, created the music video using images that represent hope, growth and peace.

"The initial response has been amazing," says Murphy. "We've gotten notes from people who told us that this is the first hopeful thing they've seen amid the sea of negative economic and environmental news. Because of this, they are forwarding the video to everyone on their mailing list. Our dream is to touch 20 million people by January 20th. We envision the positive impact that would have around the world for Obama to begin his presidency."

Although the video is only two minutes and nineteen seconds long, it has an effect that lasts for hours. Kimmel explains, "If every viewer forwards it to at least 10 friends…who then forward it to another 10 friends…who then forward it another 10 friends, the spirit of the song will be felt around the world."

"New Song" is on Sandi Kimmel's newest album, Reach Up and weaves ancient wisdom with positive messages to touch the heart and nourish the soul. You can read the lyrics here: Sandi Kimmel.com, download the song or purchase the CD here: CD Baby. All of Sandi's music is also available for download on iTunes.

Sterling Heart Music is a division of Sterling Heart, Inc., Sterling Heart, a company dedicated to making positive change in the world through heart-centered music, programs, products and services.

For more information, contact Patrick J. Murphy at 619-838-1170 for interviews, bookings, or other information.

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