Testing is the most cost efficient way to improve marketing campaigns. All direct marketers should test and yet most don’t
Portsmouth, NH (Vocus) December 5, 2008
Predictive analytics and multivariate testing experts Loyalty Builders today announced the public availability of its free Sample Size and Power Analysis Calculator designed for use by direct marketers. The web-based calculator is supported by a thorough set of tutorials and documents on testing and will allow marketers to decide if they can rely on the results of their marketing tests (the power calculation) or to know how small their sample size can be and still yield accurate results.
The calculator is a natural companion to Loyalty Builders’ web based direct marketing system, Longbow, which includes A/B and multivariate testing capabilities. The tools can be used in tandem by marketers to quickly and constantly improve their targeting and offers.
“Testing is the most cost efficient way to improve marketing campaigns. All direct marketers should test and yet most don’t,” said Mark Klein, Loyalty Builders’ CEO. “With Mathematical Marketing tools like Longbow and this new calculator, testing is no longer the expensive, time consuming chore it used to be.”
About Mathematical Marketing:
At the core of Mathematical Marketing is the process of marketing to customers based on a scientific understanding of how past customer behavior predicts future purchases. Mathematical Marketing also includes sophisticated direct marketing techniques such as “what-if analysis”, factorial design testing and campaign results measurement.
Longbow is a web-based direct marketing system that enables precise targeting of existing customers. Harnessing powerful predictive analytics and multivariate testing capabilities, it allows a marketer to manage a full range of direct marketing tasks including targeting and segmentation, campaign management and email integration.
About Loyalty Builders:
Loyalty Builders was founded in 1999 to bring new levels of precision to the science of customer behavior and its application in direct marketing. Using predictive analytics, clients can pinpoint which individual customers will buy next, what products or services they will buy, and when they will buy it. The result is increased accuracy for cross-sell and up-sell campaigns, and the ability to build early warning systems to spot potential defectors.
Clients come from a variety of industries including retail, distribution, health services, financial services, transportation, technology and manufacturing and range from small business to enterprise.
For more information on Longbow please visit http://www.longbowdirectmarketing.com.