Passenger to Host Interactive Webinar Featuring Independent Research Firm on Using Customer Collaboration to Drive Marketing Innovation

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Free webinar with Passenger and Forrester Research entitled "Customer Collaboration: Learn from Your Customers Before You Learn the Hard Way."

Customer Collaboration: Learn from Your Customers Before You Learn the Hard Way

Passenger, the technology leader in on-demand Customer Collaboration, today announced a webinar featuring Analyst Cindy Commander and Researcher Chris Townsend, both of Forrester Research, Inc., in a session planned for Tuesday, Dec. 9th entitled: "Customer Collaboration: Learn from Your Customers Before You Learn the Hard Way." Moderated by Passenger's Co-founder and Chief Innovation + Marketing Officer Justin Cooper, this interactive panel will discuss ways companies can use valuable customer insight to make more informed business decisions, innovate more rapidly and keep up with the evolving marketplace.

Who: Analyst Cindy Commander, Researcher Chris Townsend; Forrester Research Moderated by Justin Cooper; Passenger
What: Free webinar: "Customer Collaboration: Learn from Your Customers Before You Learn the Hard Way"
When: Tuesday, Dec. 9th at 10:00 a.m. PST/1:00 p.m. EST
Where: Click here to register

All companies know that their customers are already talking to one another about their business, its products and services ― both online and offline. By deciding not to participate in and learn from these conversations, key business decisions will be made based on general assumptions of what customers want, which are frequently off base. This interactive session will review different approaches to Customer Collaboration and provide answers to the following questions:

1. How do I integrate customer communities into my business?
2. How can I get my customers more involved and engaged in the innovation process?
3. How can customer communities help me grow my brand?
4. What's the difference between this and an open community?
5. What are best practices for engaging a customer community?
6. How can I measure the ROI of customer collaboration?
7. How does this replace/differ from the traditional research I'm conducting?
8. How do I position this is a "need to have," not just a "nice to have" to my bosses?

About the Participants:
Analyst Cindy Commander helps senior marketers develop strategies around issues of marketing organization, culture, team development, and relationship building. Her research in the innovation space covers two key areas: (1) how marketing leaders should get consumers more involved in innovation; and (2) how marketing leaders can drive innovation more broadly within their own organizations with a focus on building innovation teams, culture, processes, and insights.

Researcher Chris Townsend's primary coverage is innovation management, including the software and IT services to support corporate innovation, as well as the internal management best practices for creating a corporate culture of innovation. Previously at Forrester, Chris has worked extensively with innovation and global management expert Navi Radjou, researching technology trends in developing countries.

Justin Cooper is the co-founder and chief innovation + marketing at Passenger. An expert in customer experience design, brand strategy and customer collaboration, Justin's work bridges the traditional rift between brand objectives and consumer expectations through a creative, but business-pragmatic approach to innovation.

For more information or to register for this free event, visit

About Passenger
Passenger is the technology leaders in on-demand Customer Collaboration, helping companies infuse the voice of the customer into their business to continuously inspire innovation and meaningful change. With its intuitive platform of social networking, collaboration and analytics, Passenger works with companies such as ABC, Chrysler, Coca-Cola and Fox to build and manage private online communities to make more informed business decisions, innovate more rapidly, and design better products and services. Founded in 2005 with offices in Los Angeles, Palo Alto and New York, the company is privately held and funded by Shelter Capital Partners, StarVest Partners and Steamboat Ventures. For more information, please visit


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