Sagus International Launches New Corporate Identity

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Sagus International unveiled its unified corporate vision at the 2008 School Equipment Show, highlighting the strengths of three divisions working together to provide complete solutions to the education market.

Sagus International has introduced a new brand identity to better express its commitment to being the leading source for educational furniture solutions. The relationship between Sagus and its divisions, Artco-Bell, LSI and Midwest has been strengthened by the new branding, illustrating their collective dedication to transform educational spaces into results-oriented environments.

The new Sagus logo incorporates the element of five colorful student desks in a circle as a symbol of the company's dedication to playing a positive role within the diverse education community. Sagus is committed to working with partners in the educational community to improve educational outcomes internationally. This goal is reflected in the company's new tagline: "Transforming Environments. Improving Results."

The division logos for Artco-Bell, LSI and Midwest are distinct and retain each division's unique identity as a well regarded organization with specialized product lines. At the same time, the logos share a distinctive common typeface to symbolize their ability to work together to offer total solutions under the Sagus brand. It is through the collective efforts and combined experience of Artco-Bell, LSI and Midwest, that Sagus is able to offer a complete solution from one source.

"Our mission is to enhance the physical environment of educational spaces to improve educational outcomes both in the U.S. and abroad," said Darryl Rosser, CEO, Sagus International. "The rebranding effort consolidates our message that we offer total solutions for classrooms, science labs, music labs, cafeterias and assembly rooms."

About Sagus International:
Sagus International is your one source for innovative furniture solutions for educational, hospitality and commercial environments. Through the collective efforts and combined experience of Artco-Bell Corporation, LSI Corporation of America and Midwest Folding Products, Sagus International is able to bring together leading-edge design, advanced construction and ergonomics to create environments that produce exceptional outcomes.

Roy Koch
VP, Strategic Development
Sagus International


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