The first thing is the inclusion of the açaí berry, which makes the brand unique. The second part is we are thought to be the greenest or the most environmentally conscious alcohol brand on the market...
Boulder, CO (PRWEB) December 8, 2008
Herbalcast.org, "the podcast dedicated to everything herbal," recently posted an interview with Carter Reum, Co-Founder of the new açaí-based spirit, VeeV at http://www.herbalcast.org/post/herbalcast-show-13-drinking-acai-with-carter-reum.
In this podcast, Reum walks listeners through the history, eco-friendly traits and distribution of VeeV. He also shares some unique advertising strategies, including the increasingly popular, tongue-and-cheek campaign known as The End of Vodka.
"What we set out to create, as our tagline suggests, is a better way to drink," says Reum. "The first thing is the inclusion of the açaí berry, which makes the brand unique. The second part is we are thought to be the greenest or the most environmentally conscious alcohol brand on the market..."
VeeV founders Courtney and Carter Reum, former investment bankers, left Wall Street in the summer of 2006 to start a venture that was equal parts entrepreneurial, progressive and meaningful. In that spirit, the Reum brothers created VeeV, the world's first spirit to introduce the Brazilian super-fruit, açaí. Among being the country's foremost and only certified carbon neutral spirit, VeeV's eco-friendly business activities include donating $1 of every bottle sold to the Sustainable Açaí Project, utilizing a distillery that is powered by wind energy, and implementing regular "VeeV Green Audits". Additionally, VeeV is a proud member of the Business for Social Responsibility, the Social Venture Network and other leading environmental organizations.
VeeV - A Better Way to Drink™.
Herbalcast is the podcast dedicated to everything herbal. Founded in 2006, Herbalcast.org interviews a variety of founders and specialists in the health, herbal and wellness industries. Guests have included prominent thought leaders such as John Hay, Linda Whitedove, Chris Herbert, Mickey Schuett and Nancy Deville.