Executive Coaching Firm Declares 2009 "The Year of the Fearless Leader" and Challenges Corporate Leaders to Rise to the Occasion

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Executive Coaching firm Mariposa Leadership, Inc. is declaring 2009 to be "the Year of the Fearless Leader." In 2009, as presidential elect Barack Obama takes office bringing hope to Americans, will leaders in corporate America rise to the occasion offering the same hope to their employees, suppliers and customers? Mariposa Leadership challenges these corporate leaders to rise to the occasion and offers critical tips to build fearlessness in times of crisis.

Executive Coaching firm Mariposa Leadership, Inc. is declaring 2009 to be "the Year of the Fearless Leader." In 2009, as presidential elect Barack Obama takes office bringing hope to Americans, will leaders in corporate America rise to the occasion offering the same hope to their employees, suppliers and customers? Mariposa Leadership challenges these corporate leaders to rise to the occasion and offers critical tips to build fearlessness in times of crisis.

Even with new government leadership, we're likely to be heading into a dim period, and we need to know how to not only survive, but thrive. America needs hope, and corporations need hope; we are in a deep crisis. What does it mean to thrive in a time of crisis, and not get stuck in a typical fear reaction (i.e., fight, flee or freeze)?

Sue Bethanis, CEO of Mariposa Leadership, Inc. offers the following tips on building fearlessness in times of crisis:

  • Don't let caution consume you. To act with fearlessness is not to act brazenly or without thinking; rather, it is to stick to your innermost principles in the face of criticism or popular opinion to the contrary. It's about focusing on fundamentals and investing in your people and your business at a time when everyone else is saying cut, cut, cut.
  • Innovate or die. This is not the time to retract and reel everything in; instead it's time to "double-down" on innovation. Have more brainstorming sessions, and look under rocks you hadn't thought of before. Invest more in research and development; get more feedback from your customers; strike up new partnerships with competitors. Doing these things will not only keep you afloat but set you up to "hit the ground running" when the tide turns.
  • Focus on long term results. In a down economy, investors and analysts will be scrutinizing your company's every short-term move. But don't let this stop you from doing what you need to do in order to strengthen your team, your division, your products and services for the long haul.
  • Be crystal clear. Now is the time to be crystal clear in your priorities--what are your core offerings that you will not cut? What are the new offerings you will implement to not only keep up with competition but blow them away.
  • Display optimism, even if you don't feel it….yet. As a leader, people will be watching you. Your attitude will be obvious to employees and customers. And the more you act like things will be all right, the more they are more likely to BE all right. If you don't expect your company to recover, your fear could become self-fulfilling.

Adopting an attitude of fearlessness is what will separate the real leaders from the rest.

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Susan Bethanis

Kelly O'Neil
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