Acquity Group Customers Experience Record Sales and Reliable Online Service on Black Friday

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Companies that have invested in integrated online strategy, technology and design this holiday season have experienced significantly higher online sales and consistent performance.

The economy is having an impact on sales right now. Thankfully our clients have taken our advice and recognized the significance of the online channel in this environment. Strategic investments that were made this summer are paying off during this crucial holiday period.

Acquity Group, a leading services firm that focuses on digital solutions, has announced that many of its clients saw significant year-over-year growth in revenue and order size on Black Friday, while experiencing solid Web site reliability during this important holiday season.

The critical shopping day requires that online systems remain responsive and provide seamless sales transactions for the tens of thousands of holiday shoppers. Acquity Group consistently offers a holistic approach that merges strategy, technology, and creative design to make such online experiences user-friendly and aesthetically pleasing. Many Acquity Group customers credited their strong Black Friday sales growth to Acquity Group's expertise in the digital channel.

"Our blend of experienced consultants, integrated processes, smart, creative and technology-focused solutions, drove record results for our clients," says Ray Grady, Acquity Group Executive Vice President. "Our largest retail customers saw outstanding reliability and significant year-over-year growth. Several niche boutique customers grew orders by over 250%."

The digital channel is becoming more important than ever, and Acquity Group acknowledged that those who did not initiate proper online strategies are falling behind their competitors with a significantly weaker holiday season performance.

"We attribute these better-than-expected results to customers that have successfully implemented a holistic web site investment strategy," says Acquity Group CEO Chris Dalton. "The economy is having an impact on sales right now. Thankfully our clients have taken our advice and recognized the significance of the online channel in this environment. Strategic investments that were made this summer are paying off during this crucial holiday period."

About Acquity Group:
Acquity Group delivers award-winning, tailored solutions to elevate brands and businesses by maximizing the digital channel. Acquity Group's innovative strategy, marketing & design, IT planning, and commerce & content services are the cornerstone of effective digital communication for today's leading brands. Acquity Group is headquartered in Chicago and has offices in Irvine, CA; Los Angeles, CA; Overland Park, KS; Scottsdale, AZ; and Dallas, TX. To define a unique perspective for your business, contact Acquity Group at http://www.acquitygroup.com .

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Lauren Eichmann
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