El Monte, Calif. (PRWEB) December 8, 2008
In the current economic climate some U.S. businesses are making fear-based decisions based upon fictional issues bought on by stress, says Australian entrepreneur Troy Hazard, and he cautions executives not to knee-jerk to a correction.
That's what Hazard is here to tell American businesses as he launches his new book, The Naked Entrepreneur, A Millionaire's Journey from Fear to True Wealth, published by WBusiness Books, an imprint of New Win Publishing, based in El Monte, Calif. http://www.wbusinessbooks.com.
So is Hazard in denial himself? Not so, according to him.
"It blows me away just how many business people live in fear as soon as there is an economic correction," he said. "And that's what it is, a correction. Just like the many we've had in business dating back beyond the Depression of the 1930s. But it is what we do with this current correction that will have it become an obstacle, or an opportunity. It is fear that blurs the lines between fact and fiction in business, and it is fear that tears us away from the true and real position of our business in relation to the climate."
Hazard offers his four key laws for businesses to survive the next 12 months, and he says they are not about containing costs, laying off staff, spending the kids' college fund or reducing overhead. They are:
- It's time for business owners and leaders to take responsibility for their own destiny, their own actions and their own thoughts.
- It's time for executives to not be afraid of the future, and to embrace change and the opportunity to change.
- It's time for businesses to pick the low hanging fruit. Get closer to your customers, to feel their needs, to fulfil that need, and to ensure you have their business for the future. Don't take them for granted; your competition won't.
- It's time for companies to get back to basics and get real. Turn this time into an opportunity to get back to the things you were good at.
"Basically, this is all about getting back to the naked truth about your life -- and your business -- and getting real!" he says. "It's time for entrepreneurs to Get Naked!"
Hazard expresses his views, along with co-author Maria Elita, in a video now available on YouTube. The link is http://www.youtube.com/watch?v=Ksy3PW4prFw.
Background -- Troy Hazard is an Australian entrepreneurial genius who has founded and nurtured 10 businesses over two decades, has been a few days from bankruptcy, has turned around businesses and has consulted to countless companies. He is also former global president of the Entrepreneurs Organization. It's those experiences that have kept audiences engaged in 16 countries. His book is available through major bookstores and at Amazon.com.
About WBusiness Books -- Based in El Monte, California, WBusiness Books publishes some of the nation's premiere books in the areas of entrepreneurship, leadership, marketing and sales, from some of the country's leading experts in their field. WBusiness Books Web site can be found at http://www.wbusinessbooks.com.
Media Note: Troy Hazard will be in California through the end of the year, speaking in Dallas, Phoenix and throughout California. A media kit is available. Contact Mike Harris for interviews at (626) 448-4422 or email mharris at academiclearningcompany dot com.
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