We're now leveraging the power of Facebook Platform to reach untapped segments of potential mobile gamers.
Ashburn, VA (PRWEB) December 8, 2008
Mpowerplayer, the leading provider of online mobile game trial and merchandising solutions, announced today the launch of the Mplayit Mobile Arcade application for Facebook Platform, an application that will allow users to find, try and buy mobile games directly through Facebook.
"The Mplayit Mobile Arcade is another tool for mobile game publishers to use to reach their targeted consumer base," said Michael Powers, CEO of Mpowerplayer. "Our application is a perfect way to introduce new users to mobile games via Facebook Platform and gain access to its 130 million active users."
The Mplayit Mobile Arcade application is an extension of Mpowerplayer's award-winning demo engine, which allows users to demo mobile games for free in an interface that mimics the look and feel of a mobile phone. Facebook users can play, buy and share games, as well as invite their friends to experience the best titles mobile gaming has to offer, all in a familiar environment. Users can recommend games to others, and see which games their friends have recommended.
"Mpowerplayer continues to help drive the discovery of mobile games," said Joe Ariganello, Vice President of Business Development for Mpowerplayer. "We're now leveraging the power of Facebook Platform to reach untapped segments of potential mobile gamers."
The launch of Mplayit Mobile Arcade follows the launch of Mplayit.com, Mpowerplayer's consumer mobile gaming portal and embeddable web widget. Both products are based on the Mpowerplayer Demo Engine, which is licensed by major wireless carrier and mobile game publisher customers to power mobile game demos on their online storefronts.
To download the Mplayit Mobile Arcade application for Facebook, please visit http://apps.facebook.com/mobilearcade/.
Mpowerplayer is the leading consumer destination in the world for online demos of mobile games. The company's proprietary software solutions enable mobile content providers to better merchandise, market, and interact with a targeted user audience of mobile consumers. Mpowerplayer is based in Reston, VA, and is backed by New Atlantic Ventures. For more information, visit http://www.mpowerplayer.com or email info @ mpowerplayer.com.
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