Deckers Brand Flip Flops Are Back

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After a 14-year hiatus, the Deckers® Brand (a division of Deckers Outdoor Corporation NASDAQ: DECK) returns to the surf lifestyle marketplace inspired and ready to once again redefine the flip flop business.

Deckers® Brand- creator of one of the original multi layered flip flops - helped to introduce arch support and other ground breaking technologies to the sandal market in 1975. These innovations created an immediate sensation with surfers in California and Hawaii.

In July 2008, Deckers Outdoor Corp. launched their line of original Deckers® Brand flip flops... Deckers' advanced materials and innovative designs led to the creation of industrial strength ergonomically correct, water-compatible sandals, transforming the three point sandal design from a traditional rubber zori into durable performance footwear. The Deckers® Brand was also one of the first flip flop manufacturers to use high quality military spec parachute nylon webbing and closed-cell multi-density neoprene rubber.

The Brand Manager is a 15 year veteran of the sandal business and is a life-long surfer. "The Deckers® Brand will reintroduce its heritage bomb-proof footwear exclusively online. This new web only business model will allow us to treat our customers differently. We can talk to them directly and offer a network to share their stories and communicate with one another. By offering a lifetime guarantee, unprecedented customer service, and a content rich website we will take care of the space below their feet and support the surf lifestyle they love," states Adam Druckman, Deckers® Brand Manager.

The addition of contemporary materials, refined designs and sustainability through durability catapults the Deckers® Brand back into the market with strength and purpose. Foregoing brick and mortar distribution in favor of an exclusively online distribution strategy, the Deckers® Brand will be on the forefront because of its products as well as its business model, which offers free domestic shipping, free domestic return shipping and a 100% lifetime guarantee. For a limited time the Deckers® Brand is also offering former customers a new pair of flip flops in exchange for an old pair of Deckers® Brand flips.

For more information on the Deckers® Brand please visit http://www.deckersbrand.com or contact Adam Druckman at 800-499-1118 x507.

Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva(r), Simple Shoes(r), UGG Australia(r), TSUBO(r), and Deckers(r) Brand are registered trademarks of Deckers Outdoor Corporation.

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Adam Druckman

Cherie Harris
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