Emergency Storage Food Among Products in Highest Demand

At the end of 2008, there are three consumer marketplaces that are experiencing record sales volumes—firearms, precious metals, and emergency storage food. Crisis preparedness is increasingly the theme for those seeking a refuge for their money and comfort from their concerns.

Minneapolis (Vocus/PRWEB ) December 6, 2008 – Gun dealers all over the United States are having a hard time keeping any inventory on hand for anxious customers. Reports are that guns and ammunition are selling at levels up to 50% higher than previous records.

25 Mountain House cases

Anxiety and bearish outlooks abound wherever one cares to look today. There’s precious little a concerned citizen can do in reaction to global forces spinning out of control. But we all do what we can. At Safecastle, we’re particularly happy to give our customers this holiday-season opportunity to become better positioned for what looks like rough times ahead.

The demand for gold has similarly erupted—Q3 of 2008 showed global sales 45% higher than the quarter before, which itself set the previous high-water mark.

Survival gear and emergency food producers are shipping product as fast as they can get it through their facilities and onto the loading docks. Using packaging technologies that deliver shelf lives measured in years and even decades, producers of storage food are experiencing unprecedented demand today for their products.

Victor Rantala, owner of the crisis preparedness company Safecastle LLC, said: “Our business volume this year will triple over last year, and most of this increased activity has come in the last 3-4 months.

“By far, our best seller right now is Mountain House freeze-dried food. It stores for more than 25 years, it’s easy to prepare, and it tastes great. Outdoorsmen and adventurers consider it a preferred staple. Our customers, those who are looking at a future that looks very uncertain, see it as a way to lock in today’s prices and to ensure a level of peace of mind that is hard to otherwise put a value on.”

In response to the overwhelming demand for storage food and strains on customers’ budgets, Safecastle is offering an end-of-the-year sale on Mountain House freeze dried food in cans—which offer the longest shelf life of any storage food on the market. All Mountain House cans are 25% off list and ship for free to the continental U.S.A. The sale is running at the Safecastle Royal Buyers Club from December 6 to December 19.

Said Rantala, “Anxiety and bearish outlooks abound wherever one cares to look today. There’s precious little a concerned citizen can do in reaction to global forces spinning out of control. But we all do what we can. At Safecastle, we’re particularly happy to give our customers this holiday-season opportunity to become better positioned for what looks like rough times ahead.”

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