SponsorPitch Puts a New Spin on Sponsorship; Launches Closed Beta

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Free new site brings sponsorship proposals to life through the power of video.

SponsorPitch (http://www.sponsorpitch.com), launched in closed beta today at the Princeton Sports Symposium presented by Leverage Agency, seeks to change the way marketers discover, evaluate and connect with new sponsorship opportunities from sports, film, music, fashion, charity and more.

SponsorPitch includes a first of its kind video pitch platform that allows properties to upload a short video pitch and showcase their opportunity to potential sponsors through the power of video, as well as text, attachments and more. With SponsorPitch, marketers can easily find, filter and evaluate opportunities based around their specific marketing objectives. Sponsorship has always been a very time consuming and often frustrating 1 to 1 communication process. SponsorPitch puts a new spin on sponsorship by providing properties with a new resource for broadcasting their general opportunities prior to developing the specifics of a particular sponsor's proposal. Properties can also invite sponsors to view their pitch with one click of the button, upload presentations, and learn about a sponsor's objectives prior to pitching them.

The initial seed for SponsorPitch was conceived as a result of founder Kris Mathis' experience as a former sponsorship consultant for Edelman Public Relations' corporate clients.

"Evaluating the proposals you receive is the easy part. Pro-actively seeking out the very best new opportunities for your specific business objectives takes a lot of time and money. That was both the fun and challenging aspect of my previous experiences," Mathis explained. "With SponsorPitch we thought it would be great to have a single online destination that was flexible enough to accommodate a diverse set of properties and invited them to virtually pitch a broader network of agencies, brand marketers and even small and regional businesses."

Ben Sturner, CEO of leading sponsorship sales firm, Leverage Agency, sees technology as an important piece to the sponsorship puzzle. "In today's economy, sponsors have raised the bar to pro-actively find the very best opportunities and properties are searching for creative new ways to secure the right partners in a more competitive environment," Sturner said. "Technology can play a key role in both sides of the equation so we see SponsorPitch as a unique new way to extend the reach of our traditional sales efforts."

Sponsors traditionally "react" to submitted proposals, but SponsorPitch provides marketers with a more pro-active resource for finding, filtering and evaluating the sponsorship opportunities that are best suited for their business goals. SponsorPitch's targeted search technology allows sponsors to quickly tailor their search and alerts around the unique sponsorship variables that are most important to their marketing objectives such as media exposure, demographic, timing, location and price. This means a lot less time sifting through proposals, fielding cold calls and taking unfocused pitch meetings; and more time making informed business decisions. Best of all, SponsorPitch is free for both sponsors and properties to join.

"Every year, the Princeton Sports Symposium brings together some of the sports industry's brightest minds and most successful individuals, thus creating the perfect platform for cutting-edge sports and entertainment start-ups to get feedback and increase their exposure," Princeton Sports Symposium founder and Chaney Sports Group CEO Chris Chaney said.

From film festivals to fashion weeks, professional sports leagues to grassroots organizations, broadway tours to social media, the diversity and breadth of opportunities that have signed up for SponsorPitch's beta release validate its possible implications in meeting a critical point of pain within the sponsorship industry.

"We're really excited to introduce our beta release to industry leaders at the Princeton Sports Symposium," Mathis said.

About SponsorPitch:
SponsorPitch is based in New York City and was founded in early 2008. SponsorPitch.com combines a video pitch platform, messaging features and demographic targeting technology to help sponsorship properties connect with potential sponsors in a more expressive, efficient and effective new way. Interested beta testers are encouraged to visit http://www.sponsorpitch.com and sign-up for a beta invitation.


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Kris Mathis

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