ActionBase Utilizes BackFlip Software for Instant Connectivity to Mobile Devices

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Enables Mobile Workforce to have 24x7 Access to ActionBase

ActionBase, a provider of Human Process Management Solutions (HPMS), and BackFlip Software, a driving force of business process communications, today announced a partnership that allows customers to remotely access and receive real time notifications to action items and business processes, through any form of mobile communication, and follow them up to completion. Together, ActionBase and BackFlip Software let mobile workers reduce procurement requests and order processes from 40 hours to four hours.

ActionBase provides a structure for organizations by defining next steps, responsibilities and timelines for actions where people naturally turn to e-mail and spreadsheets. By using BackFlip's Process Communications On Demand, ActionBase users can now view action items from anywhere and respond in real time by using Short Message Service (SMS), Wireless Application Protocol (WAP), voice messages and Instant Message (IM).

"This partnership allows us to enhance our services by providing our users with a solution that not only helps them receive the alerts but also allows them to instantly respond and follow up with the process," said Gil Perez, CEO of BackFlip. "Now, BackFlip users have a strong managerial tool to help them remain hands on with the process and track it to completion."

ActionBase is completely in charge of handling the process while BackFlip enables the mobile connectivity. Users will decide whether they want to receive actionable notifications on various process events such as action items created, updated or completed. Based on their presence, they will have the flexibility to define which communication channels they want to be reached at when an event occurs. Customers include current ActionBase and BackFlip users, as well as new users looking to work offline to manage their processes.

"Previously, users only had access to ActionBase via desktop. Our partnership with BackFlip allows enterprises to manage the ad hoc processes from anywhere, including when they're off line, regardless of what technology is used. As long as a user has a mobile device, they can receive and act upon any acute processes which require online and immediate attention," said Eyal Maor, CEO of ActionBase. "ActionBase's mobility provides a unique capability to our users, because it enables them to still maintain the audit trail throughout all communications."

About BackFlip
BackFlip Software is a driving force of business process communications. BackFlip's Process Communications On Demand(TM) empowers organizations with the ability to receive, access and communicate information at any time through any communication channel. Business applications can invoke the BackFlip service easily and securely whether they are hosted or lie behind the corporate firewall. Interactive alerts, business information and real-time notifications can be sent out from these systems to any user by a variety of communication channels including automatic voice calls, instant messages, text messages and mobile browsing. Thus, business processes are accelerated, users no longer have to wait for information, and decisions can be made and implemented quickly and effectively. BackFlip is a privately held company and has offices in Kfar Saba, Israel and Los Gatos, California, USA. For more information, visit

About ActionBase
ActionBase is a leading provider of Human Process Management Solutions that enable businesses - over 150 Fortune 100 to Fortune 500 organizations worldwide - to manage their business critical processes. The company supports an ad-hoc and dynamic working environment by providing full visibility and control over unstructured processes that were previously managed via plain documents and e-mail correspondence. ActionBase works with global IT leaders including BG group, Orange, Texas Instruments and Amdocs, and specializes in complex industries such as Oil and Gas, Utility and Telecom. The company is headquartered in Israel with offices in the United States and United Kingdom. For more information, please visit


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Melissa Cohen
Metis Communications
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