It's All Fun and Games as Advertisers and Consumers Cash In at PrizeRoom.com: Online Marketing Takes a New Twist Using Casual Games

Share Article

PrizeRoom launches today, providing an entirely new approach to casual gaming that takes brand imaging and Internet marketing to a whole new level. As more and more advertising dollars migrate to online campaigns, marketers are becoming dissatisfied with the same old on-page banners and ads that simply are not working any more. Marketers are looking for new and innovative ways to engage consumers and keep them focused on their brands while they're on the Internet. Each of PrizeRoom's games contain targeted content designed by marketers to bridge the gap between what advertisers want to promote and the kinds of entertainment and prizes that casual game players want.

PrizeRoom

PrizeRoom offers marketers and agencies a great new flavor to their advertising mix, allowing them to uniquely benefit from the games people are playing online every day

As more and more advertising dollars migrate to online campaigns, marketers are becoming dissatisfied with the same old on-page banners and ads that simply are not working any more. Marketers are looking for new and innovative ways to engage consumers and keep them focused on their brands while they're on the Internet. To that end, PrizeRoom announced today the official launch of its unique casual gaming site (http://www.prizeroom.com) that offers a wide selection of free games, including popular puzzles, brain teasers, action challenges, competitions, contests and sweepstakes. Each game contains targeted content designed by marketers to bridge the gap between what advertisers want to promote and the kinds of entertainment and prizes that casual game players want.

PrizeRoom is an entirely new approach to casual gaming that takes brand imaging and Internet marketing to a whole new level. Most existing game sites offer the same static games over and over with little or no variance in their content, use irritating pop-ups, banner ads and flashing notices to draw attention to on-page advertising and provide few, if any, incentives to return to the site. PrizeRoom gives users not only chances to play dynamic and entertaining games incentives, but also offers opportunities for them to qualify to win great prizes and earn valuable incentives from some of the top brands in the world! And for the internet marketer, PrizeRoom provides what other methods of Internet marketing are truly missing: a new way for consumers to actually interface with sponsors' products and easy to handle viral promotional content. In addition, all the in-game content can be branded, changed as often as desired and is available 24 hours a day, 7 days a week.

Each month, more than 200 million people play casual games online, with the worldwide market totaling $2.25 billion in 2007 and expected to grow 20% year-over-year in established markets (according to the Casual Game Association). In addition, online ad spending is also expected to grow 20% in 2008 from $19.9 billion in 2007 to $23.8 billion (according to Jupiter Research). By 2013, Jupiter expects total online ad spending to hit $43.4 billion. PrizeRoom is poised to take advantage of this growth as its programs cost substantially less than traditional advertising and each game and contest can be fully tailored to the sponsor's needs in terms of a firm budget, and flexible prize and fulfillment options.

"PrizeRoom offers marketers and agencies a great new flavor to their advertising mix, allowing them to uniquely benefit from the games people are playing online every day," said Jim Seltzer, president and CEO of PrizeRoom. "Marketers can brand their products and services in new and innovative ways, users get to play their favorite games and qualify to win exciting prizes and PrizeRoom has the game designs and engines marketers cannot duplicate on their own - it's a 'win' for everyone involved!"

PrizeRoom's games show consistently high user dwell times -- averaging more than four times that of regular game pages. The site's data engine instantly captures online metrics and user data so marketers know who played the game, how often they played, where they came from, and more. This allows marketers to quickly determine ROI and adjust game play, content, prizes and incentives to optimize results. No other online marketing option can provide the customizable branding, quick adaptability, instant feedback and ability to keep users both engaged and entertained that PrizeRoom's casual games can.

About PrizeRoom
PrizeRoom (http://www.prizeroom.com) is an entirely new approach to casual gaming that takes brand imaging and Internet marketing to a whole new level. PrizeRoom already has more than 100 game options (HTML, Java, Shockwave and Flash) and ALL PrizeRoom games have sponsor and promotional content built-in. Users love the prizes, bonuses, coupons and incentives they get from playing their favorite games, and marketers can custom design games with targeted promotional and viral content that can be branded, changed often and is available 24 hours a day, 7 days a week. PrizeRoom is a division of InterMark, Inc., which through its QuizMaster Productions subsidiary has more than 25 years of experience in designing, developing, producing and presenting business-oriented, interactive game shows, quiz competitions and targeted motivation programs for major corporations. PrizeRoom has extracted the key elements of QuizMaster's proven, meeting-based presentation formats, modified them to be highly effective as a new advertising medium for sponsor-focused online games and placed them in a fully dynamic engine that is unique to the casual games industry. Combined, PrizeRoom expects to be able to generate major new sales, promotion and training potentials for its customers.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

BRIDGETTE KING
Visit website