Europe's Leading Online Golf Retailer Chooses Treepodia to Drive its Video Strategy

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Onlinegolf, Europe's number one online golf retailer, has chosen Treepodia - the foremost smart video platform provider - to manage its video strategy.

That's where video comes into play. With Treepodia's one-stop-shop solution Onlinegolf has seen an average increase in CVR of 88% for items featuring video.

As a long time internet retailer, focused on customer support and service, Onlinegolf recognizes the need to continually bring shoppers the most advanced tools, to enhance their overall site experience. And as the pros know, effectively recreating the "real-life" shopping experience online is the winning solution.

While product images and zooming tools were once the norm, in today's market they are no longer enough. Shoppers are looking for fuller interactivity in the form of demonstrative videos of the products they seek.

Onlinegolf is using Treepodia's smart video platform to run video smoothly and seamlessly on its site, while using the built-in comprehensive tracking system to evaluate the business performance of each video.

Besides increasing site engagement, online videos are a bottom-line revenue generator.

Shoppers can now see products like the Titleist Pro V1 golf ball in action.

"Customers want to get a feel for what it is they're buying," said Lee Brown, Managing Director of Onlinegolf. "That's where video comes into play. With Treepodia's one-stop-shop solution Onlinegolf has seen an average increase in CVR of 88% for items featuring video."

"Video is a welcome addition to all online retail sites," commented Treepodia CEO Tal Rubenczyk. "Video offers shoppers a chance to see any given product in action. This not only enhances the user experience, but has also proven effective in increasing sales. Within a month of implementation, Onlinegolf has already seen huge increases in conversion rates for products accompanied by video."

About Treepodia, Ltd.
Treepodia is the leading video platform for online retailers. Founded in 2007 by professionals with many years of experience providing services for e-commerce, Treepodia's unique smart video platform gives online merchants the power of effective, adjustable video messages right on their product pages - hassle-free.

About Onlinegolf
Onlinegolf, the largest internet only golf company in Europe, has been online since August 1999. An authorised supplier of its entire inventory, with over 99% of orders delivered directly from a huge stock, Onlinegolf emphasises a customer first strategy, guaranteeing complete satisfaction on all purchases.

Copyright © 2008 Treepodia Ltd.; all rights reserved.

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Tal Rubenczyk
Treepodia
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