PalmBeachPost.com Launches New Health Site Featuring "Find a Doctor" Section Powered By HealthCare.com

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The Palm Beach Post providing online readers with a fully-branded implementation of HealthCare.com's online healthcare provider directory.

PalmBeachPost.com is pleased to provide these features and services for our online advertisers and readers

The Palm Beach Post today launched its new Health channel (http://www.palmbeachpost.com/health), featuring "Find a Doctor" powered by HealthCare.com's Care Provider SearchTM.

The Palm Beach Post has partnered with HealthCare.com, Inc. (http://www.healthcare.com), a leading online healthcare search provider, to develop a private-label version of HealthCare.com's Care Provider SearchTM that enables The Post's online visitors to search for healthcare providers in more than 180 health and wellness-related categories in the West Palm Beach area and throughout the United States. The section enables healthcare providers to reach users using HealthCare.com's highly targeted online advertising placements within the Care Provider SearchTM directory.

Features of Palm Beach Post's "Find a Doctor" include:

  •     Search by category, specialty or name of provider.
  •     More than 180 health and wellness specialties and provider types.
  •     Narrow and sort results by ZIP code or city.
  •     Provider profiles feature tools such as map, directions and send-to-mobile.
  •     Ability for providers to claim their own profiles and add information such as biography, specialty, accreditations, videos and pictures.

Healthcare providers, including doctors, dentists, chiropractors and treatment locations, can register for free profiles with HealthCare.com and self-publish content about themselves that will appear in The Post's "Find a Doctor" section and across the HealthCare.com Care Provider SearchTM network of partner websites. In addition to a free profile, providers can advertise their services in the form of enhanced listings and directory-wide sponsorships.

"PalmBeachPost.com is pleased to provide these features and services for our online advertisers and readers," said Tim Burke, Vice President of Digital Media for Palm Beach Newspapers, Inc.

"HealthCare.com is excited to be working with a leading newspaper such as The Palm Beach Post to both provide distribution of our content and extend the sales channels for Care Provider SearchTM advertising," said Howard Yeh, VP of Corporate Development at HealthCare.com.
The "Find a Doctor" online section on PalmBeachPost.com is accessible at http://findadoctor.palmbeachpost.com.

About HealthCare.com, Inc.:
HealthCare.com, is an online health vertical search company focused on helping users make informed health care decisions. HealthCare.com's Care Provider Search™ is the web's leading health care provider directory connecting health consumers with health care professionals and health care-related businesses. Care Provider Search™ is featured on HealthCare.com, and is further distributed through leading syndication partners such as AOL Health and The Miami Herald. In addition to Care Provider Search™, HealthCare.com owns and operates HealthInsuranceFinders.com, a leading destination site providing health insurance information including individual, group, student, Medicare supplemental, short-term, dental and travel health insurance. HealthCare.com is headquartered in Miami, FL with additional offices in Redlands, CA. For additional information, please visit http://www.healthcare.com.

About Palm Beach Newspapers, Inc.:
Each week, in print and online, The Palm Beach Post (palmbeachpost.com), Palm Beach Daily News (palmbeachdailynews.com), La Palma (lapalmainteractivo.com) and the Florida Pennysaver (flapennysaver.com) reach more than 850,000 ‹ or nearly 6 out of 10 adults in the West Palm Beach ¬ Ft. Pierce, FL area. Palm Beach Newspapers, Inc., is owned by Cox Enterprises, Inc., one of the nation¹s leading media companies and providers of automotive services.

Healthcare advertisers who are interested in learning about advertising opportunities in The Palm Beach Post's "Find a Doctor" section should contact Stephen Asher, Retail Advertising Manager at The Palm Beach Post by email sasher (at) pbpost.com or calling 561-820-3655.

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Howard Yeh

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