We are extremely pleased to enter into this partnership with Monsoon Ads. We like their vision, plans and approach to monetize the Saavn network and drive value through the entire chain
New Delhi, India (PRWEB) December 9, 2008
Monsoon Ads Pvt. Ltd., India's leading online video advertising network, today announced a strategic partnership with the Saavn.com network of sites. Through this partnership, Monsoon Ads will become a preferred video and display advertising provider/aggregation platform for the world's largest online distributors of Bollywood entertainment content on new media platforms. The agreement allows Monsoon Ads to push display and video advertising on top Bollywood entertainment web sites globally.
Monsoon Ads can now offer advertisers access to over one billion premium online display and video impressions a month, maintaining its position as the leader in online video advertising for the Indian market.
Vin Bhat, Co-founder and General Manager of Saavn Inc. said - "We are extremely pleased to enter into this partnership with Monsoon Ads. We like their vision, plans and approach to monetize the Saavn network and drive value through the entire chain".
Harsh Nagpal, Director of Monsoon Ads Pvt. Ltd. said - "We look forward to
working closely with Saavn to manage innovative campaigns and deliver high return-on investment to our advertisers ".
Online video advertising is highly targeted and measurable when compared to television. An advertiser is only billed for an ad seen by a viewer as opposed to being billed for 'perceived reach' of a given TV channel. Monsoon Ads also leverages user location and demographic data to provide brands an opportunity to make sure their ads target the right people.
Monsoon Ads is also in talks with global advertising agencies to secure campaigns for its publisher network.