INSTALLS, Inc and CE Interactive Form Strategic Partnership

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Alliance Brings New Class of Services to CE Industry

A new partnership to provide bundled installation and device management solutions that substantially improve the consumer electronics experience was announced today by INSTALLS inc and CE Interactive (CEI). Combining the well-known INSTALLS installation experience with CEI's unique Wirewize platform will allow CE retailers and manufacturers to offer both in-home and do-it-yourself consumers complete, professional set-up services that will substantially improve purchase satisfaction and reduce "no-fault" returns. In addition, the combined services will include: online consumer electronics product management, ongoing maintenance, phone based problem solving and support options such as firmware notifications. Importantly, CE Interactive and Installs will jointly develop new products and services to support the consumer electronics life cycle.

John Nettina, INSTALLS Chief Operating Officer, said: "We see this partnership between two leading service companies as a unique opportunity for our retail and OEM partners to reach the large number of consumers who are not potential buyers of in-home installation services, but need assistance to make their electronics purchase a valuable one. By offering phone-based installation help, in-home installation, online product assistance and problem solving, the entire array of services are now available from a single source, making the enhancement of the customer experience much more efficient and effective."

Dean Summers, CEO and founder of CEI said: "We are very excited to be partnering with INSTALLS. They are best-in-class and a highly innovative company. CEI's cutting edge technologies and services combined with INSTALLS technologies, services and infrastructure allows us to create and roll out exciting new services that will permit retailers and manufacturers to offer consumers a new, more positive level of satisfaction with their electronics purchases."
The companies will continue to maintain their separate identities, but will make many of their services available as combined seamless offerings to consumer electronics manufacturers and retailers.

As the recognized industry leader, INSTALLS inc has completed more satellite, TV home theater and PC installations (over 2,000,000) than any other company. Long-running partnerships with national brands such as Best Buy, Costco, The Home Depot, DirecTV, Dell, Sony, Sharp and others have not only provided additional customer satisfaction with those brands, but given INSTALLS an enviable reputation for superior delivery of services, including warranty service, as well as innovation and cutting edge technology. INSTALLS manages more than three networks with 8,000 trained and certified technicians and operates a 300-seat call center that handles some 4,000,000 calls per year, with seasoned management that is experienced in all aspects of the industry.

About CE Interactive:
New York based CE Interactive (CEI) provides premium technical support tools and services to the consumer electronics industry. Its ground breaking Wirewize platform is the only solution of its kind that helps consumers properly connect, setup, operate, manage and maintain their complex consumer electronics products across different brands and product models. CEI represents the next generation of support services, and provides its solutions to consumer electronics retailers, manufacturers, service providers and consumers.


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Dean Summers

John Nettina
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