Sonic Automotive Deploying Xtime's Software Nationwide

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Group-wide decision based on Xtime's ServiceCRM™ product

We are very pleased to have Sonic using ServiceCRM™ at all its dealerships

Xtime ( announced today the deployment of its ServiceCRM™ software to all Sonic Automotive (NYSE: SAH) dealerships nationwide. ServiceCRM™ is the industry's first automotive service solution to provide a fully automated, personalized customer experience, from online retailing and service scheduling, to vehicle drop off and pickup.

Sonic Automotive is one of only four publicly traded dealership groups in the U.S. with more than 100 dealerships. "Generating new business and increasing service loyalty is all about improving customer convenience and trust." said Hugh Whiles, Sonic's Vice President of Fixed Operations. "With Xtime, our customers now have online access to pricing, scheduling, transportation, vehicle status and service history. Customer response has been excellent, with significant increases in both customer-paid revenue and first-time service visits."

Today's announcement makes Sonic Automotive the third Fortune 500 public dealership group, in the last year, to adopt Xtime ServiceCRM™ across all of its dealerships and highlights Xtime's rapid growth in the automotive service market.

"We are very pleased to have Sonic using ServiceCRM™ at all its dealerships," said Neal East, Xtime's CEO. "Sonic's 8 to 1 monthly ROI, just from new online customer revenue, is a great example of the value Xtime can generate for any dealership that is looking to improve their customer's service experience."

ServiceCRM™ seamlessly integrates online service retailing, automated service scheduling (customer, dealership and call center), web-enabled service marketing, advanced shop control and certified DMS integration into a single product. By integrating these features into an affordable product that is delivered over the Internet, Xtime generates more service visits per day, increasing profitability through increased customer-paid service.

About Sonic Automotive, Inc.
Sonic Automotive, Inc., a Fortune 300 company based in Charlotte, N.C., is one of the largest automotive retailers in the United States operating 166 franchises and 34 collision repair centers. Sonic can be reached on the Web at

About Xtime
With over 1,500 dealerships enrolled and over 6 million appointments booked in the last three years, Xtime is the leading provider of Online Service Retailing (OSR) and Customer Relationship Management (CRM) solutions for automotive service departments. Xtime combines OSR and CRM into a unified product called ServiceCRM™ that is delivered via the Internet to consumers, dealerships, and OEMs. Privately held, Xtime's investors include Draper Fisher Jurvetson, RPM Ventures and Saints Capital. Xtime is based in Redwood Shores, Calif. and can be reached at 650-508-4300, or

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Keith Donovan
Airfoil Public Relations


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