Acuity-Powered iM@ Wins Top Travel Innovation Award

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Interactive Mobile @dvertising LLC Honored as Travel Technology Innovator of the Year at PhoCusWright Conference; Geo-Intelligent Mobile Content Delivery Platform Powered by Acuity Mobile

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PhoCusWright is without a doubt the most significant annual event in travel technology

Interactive Mobile @dvertising (iM@), developer of geo-intelligent mobile destination guides for tourists and business travelers, was selected as the travel industry's most innovative technology application at the recently-concluded PhoCusWright Conference. The iM@ product is powered by Acuity Mobile's EMAP platform, which delivers Spot Relevance® - the ability to deliver the right content to the right person, at the right time and location.

"We are pleased to see our strategic partner recognized at such an important industry event," said Alan Sultan, President of Acuity Mobile.

"We evaluated several mobile technology providers, and found Acuity's platform to be the perfect fit for our vision of providing travelers with immediate access to destination-specific information," said Kerry J. Cannon, Jr., CEO of iM@.

The iM@ product is a geo-intelligent mobile content management platform providing travelers with on-demand access to destination-specific information on accommodations, transportation and entertainment. Through a simple, downloadable mobile phone application, iM@'s platform connects travelers with customized offers and information based on the time, location and preferences of each user.

"The travel research and planning process has become almost entirely electronic," said Alan Sultan, President of Acuity Mobile. "iM@'s intelligent, data-driven mobile solution is setting the standard for how travelers and service providers connect with each other."

iM@ was selected as one of six "Top Innovators" by real-time audience voting at PhoCusWright's Travel Innovation Summit on November 17. These companies then presented their businesses to a second audience on Center Stage at The PhoCusWright Conference, where iM@ was selected "Best in Show" by a panel of leading representatives from different areas of the travel industry (analysts, pundits, media and bloggers).

"PhoCusWright is without a doubt the most significant annual event in travel technology" said Kerry J. Cannon, Jr., CEO of iM@. "To earn the Top Innovator award as a newer company is a tremendous validation of our business model, and has further enhanced our credibility among travel suppliers, potential partners, and the venture community."

About Acuity Mobile
Acuity Mobile is a leading provider of mobile marketing content delivery solutions. Acuity Mobile's Embedded Mobile Advertising Platform (eMAP) is a patented technology that enables Spot Relevanceā„¢ - the ability to deliver targeted marketing content to the right person, at the right time, in the right location. eMAP technology is used by carriers, advertisers and content owners to ensure that relevant content (ads, offers, traffic, weather, etc.) is delivered directly to mobile users based on their interests, time of day and geographic location. The technology behind eMAP was first developed in 2000 and patent protected since 2003. Acuity Mobile harnesses the power of mobility to improve content delivery for marketers and their consumers. For more information, please visit http://www.acuitymobile.com.

About Interactive Mobile @dvertising LLC
iM@ develops "geo-intelligent" mobile destination guides for major tourist and business travel destinations. Through a simple, downloadable mobile phone application, iM@ provides travelers with immediate on-demand access to destination-specific information on accommodations, transportation, dining, points of interest, entertainment, etc. By establishing an interactive, two-way (push & pull) communication via the iM@ mobile platform, suppliers and sponsors within each destination can expose their ads and special offers with pinpoint accuracy to the right people, at the right time and location, who have opted to receive them. The company is based in Norwalk, Connecticut. http://www.imatnow.com

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Dave Clossey
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