Aberdeen Report Reveals How RFID Improves Business Beyond the Supply Chain

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Best-in-Class Organizations Describe Their RFID Priorities in Fluensee Sponsored Research

RFID-enabled asset management solutions provider Fluensee today announced its sponsorship of a research report entitled "Where RFID Meets ROI: Beyond Supply Chains" published by Aberdeen Group, a Harte-Hanks Company (NYSE:HHS). The report includes survey responses and interviews from a diverse cross-section of approximately 200 organizations globally, and identifies RFID strategies within and beyond the supply chain that drive the highest value and greatest benefits. The full report is available for download at no charge at http://www.fluensee.com/aberdeen or at http://www.aberdeen.com.

In the report, Aberdeen's research reveals the common characteristics of Best-in-Class organizations when it comes to collecting, analyzing and acting upon RFID-generated data. The research states that of Best-in-Class respondents, 76% reported having the ability to integrate RFID-generated data with operational line-of-business applications, 50% had the ability to integrate RFID-generated data with and business analysis/intelligence applications, and 25% could measure and track changes in "time to information" for business critical functions.

In addition to revealing current and emerging trends in the various uses of RFID, companies seeking to increase ROI for their RFID investments are looking to leverage those investments beyond supply chain applications to address pressures concerning high-value assets and timely information. The report notes that organizations that have implemented RFID are more likely to have processes and technology in place that integrate RFID data to their operational applications and infrastructures, and that they were increasing automation to reduce human-introduced error and inconsistency. The best practices outlined in the report mirror the critical success factors that Fluensee identifies for each of its client implementations.

"Best-in-Class organizations identified by Aberdeen research are using RFID to deliver 'real-time, fully integrated data' about their high-value assets. With its flexible, open, scalable and business-centric solutions, Fluensee is well positioned to support the practices these organizations are using to succeed with RFID," noted Michael Dortch, senior research analyst at Aberdeen Group and author of the report.

Fluensee's solutions leverage RFID technology to streamline existing business processes related to the visibility, security and utilization of a company's physical assets. Fluensee's AssetTrack™ solution provides automated asset location, monitoring and reporting, alert notifications, workflow scheduling and is 100% browser-based. All of Fluensee's solutions are platform- and hardware agnostic, and able to integrate with virtually any enterprise system that holds asset information.

"Aberdeen's research reinforces the value of deploying an RFID-enabled asset management solution like Fluensee's," stated Tim Harvie, president and chief executive officer of Fluensee. "The report's recommendations are consistent with Fluensee's vision to help organizations unlock the value of their existing systems and to leverage the real-time, fully integrated data that an RFID deployment can provide."

About Fluensee
Fluensee's RFID-enabled asset tracking and management solutions improve the visibility, accuracy, security and utilization of a company's mobile and fixed assets. Its end-to-end solutions combine highly configurable and patented software and implementation services with hardware from leading RFID, barcode, GPS and sensor technology providers. Fluensee offers its browser-based, enterprise-class AssetTrack™ solution that tracks IT assets, pallets, tools, equipment and all types of other high-value assets, along with its Yard™ application that is designed to efficiently manage assets in transportation and distribution environments. All of Fluensee's solutions are platform- and hardware-agnostic. Fluensee is a privately held, venture-backed company headquartered in Englewood, Colorado. For more information, visit http://www.fluensee.com.

About Aberdeen Group
Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

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Leanne Smullen
Fluensee
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