How to Start a Specialty Food Company - Oprah's Magazine Cites a Valuable and Timely Resource

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"O" The Oprah Magazine calls Stephen Hall's new book Sell Your Specialty Food a "go-to book for any start-up food company." The re-named 5th edition of Hall's From Kitchen to Market is the only book of its kind that outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. It is "an exceptional title which tells exactly how aspiring cooks can turn an original product into a money-maker." - James A. Cox, Editor-in-Chief, The Midwest Book Review.

Sell Your Specialty Food helps the reader learn all the secrets about profiting in the $50 million specialty food industry, a process that, for the purposes of this book, generally entails everything from after product concept and production to after-sales service. This edition addresses important aspects of specialty food marketing not addressed in previous editions, such as the growing role of the Internet and the place for information technology, and provides up-to-date Appendixes.

In addition to packaging, labeling, pricing, storage, and ship¬ping, the guide tells you how to advertise, promote, and sell your product. Flowcharts describe how to process the orders you generate. Major sections include "Guidelines for Success" that you may use as you prepare to take your product to mar¬ket. New sections deal with how to exploit overseas opportunities, the personal characteristics of an entrepreneur, business management software, risk management and liability insurance, order processing and accounting software, and how to grow your enterprise.

"Cases in point" are used throughout the book to highlight experiences of specialty food entrepreneurs. Sell Your Specialty Food is designed for both small cottage industries new to the food business and for large food processors and overseas food companies interested in learning how the U.S. specialty food trade functions.

The author is President of Food Marketing International, a firm that guides food entrepreneurs in planning for success. His services include organizational assessment and the establishment of a strategic framework. He has spent more than twenty-five years in import/export, national brand management, and business development consulting for dozens of specialty/gourmet food firms. He has been quoted in The Wall Street Journal, Entrepreneur Magazine, Time Magazine, "O" Magazine, and has appeared as a principal guest on CNBC's Money Talk. A retired Navy Intelligence Officer (reserve), he resides in Scottsdale, Arizona with his wife, Patricia, and two sons, Tully and Colin.    

If you would like more information, or would like to schedule an interview, please call Stephen Hall on 480/778-0640


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