Online Shopping Surge - at 9pm at Night

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Discount voucher website, Everydaysale.co.uk, has confirmed that like many online retailers, it benefited from the widely predicted surge in online shopping yesterday. But in a surprise result, the savvy shoppers' site saw it's biggest hike in traffic take place between 9 - 10pm at night. A 10% increase in traffic (compared to the previous Monday - 1 December) resulted in over 20,000 shoppers going onto the site yesterday to benefit from voucher codes to make their online pounds stretch even further.

Consumers have realised that they don't need to compromise on what they buy - just how much they are prepared to pay for it. Online voucher codes offer an easy means of getting what you want at a lower price.

Discount voucher website, Everydaysale.co.uk, has confirmed that like many online retailers, it benefited from the widely predicted surge in online shopping yesterday. But in a surprise result, the savvy shoppers' site saw it's biggest hike in traffic take place between 9 - 10pm at night. A 10% increase in traffic (compared to the previous Monday - 1 December) resulted in over 20,000 shoppers going onto the site yesterday to benefit from voucher codes to make their online pounds stretch even further.

The traffic increase comes hot on the heals of figures released yesterday, showing that Everydaysale.co.uk experienced an 80% increase in traffic in November compared to October, delivering 60% more transactions for its online retail partners.

Fashion and electronics saw the biggest increase but also experienced lower than average basket value, suggesting more consumers than ever are using voucher discounts to keep costs down.

Jiemin Gu, Managing Director, Everydaysale.co.uk said; "It seems that although UK shoppers are not prepared to cut down on their shopping list this Christmas they are becoming more savvy with their spending and using the internet to shop around for the best possible deal from the comfort of their own homes."

Saturday has always been the day of the week most associated with shopping; however, traffic figures for Everydaysale.co.uk suggest Sunday as the day when online shoppers are most active. Throughout November the number of people using voucher codes from Everydaysale.co.uk peaked between 10-11pm on Sunday as consumers attempted to get ahead with the Christmas shopping before the weekend ended.

Consumers are clearly responding positively to online discounts and by observing the consumer appetite for voucher codes many high street retailers have reacted with aggressive sales in the run up to Christmas.

Jiemin Gu, continues: "Consumers have realised that they don't need to compromise on what they buy - just how much they are prepared to pay for it. Online voucher codes offer an easy means of getting what you want at a lower price."

For further information and images please contact the Everydaysale.co.uk PR team at BOTTLE PR on 01865 882988.

Notes to editors

Everydaysale.co.uk is one of the UK's leading voucher code websites providing online shoppers with over 500 constantly changing valid voucher codes for goods across 13 shopping categories from fashion and home & garden to electronic products. Everydaysale.co.uk has an unbeatable relationship with over 1,500 online retailers such as M&S, Currys, Argos and Tesco.

Just a few of the voucher codes available on Everydaysale.co.uk today:

·         £10 off and free delivery when you spend £50 at House of Fraser

·         [£10 off when you spend £50 on wine or Champagne at Tesco

·         15% off gift experiences (such as driving days, hot air balloon rides and pamper days) at Activity Superstore. For example, a Strictly Come Dancing experience normally costs £30 for two people. It's just £25.50 with our discount.

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Jiemin Gu
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