Victor, NY (PRWEB) December 11, 2008
Cazbah reported today that several of its Dedicated Account Managers have received official Google Adwords Certification. The Google AdWords Advertising Program allows small businesses and individuals to improve their search results by purchasing or being the high bidder on their preferred key terms. This process allows their listing to appear under the heading "sponsored links" at the top of the first page or to the right of the free organic listings shown on the Google search result pages.
Google keyword advertising has many distinct benefits. It is triggered by search queries conducted by individuals who search on terms within the Google search engine. This form of advertising allows the individual or company to target their advertisements specifically towards users who are looking for a particular product or service and avoid users that are not likely to become customers. According to Google, this targeted approach to online advertising allows businesses and individuals to get a better ROI - return on investment.
"We've been managing Google AdWords accounts for numerous customers for well over three years now," said Mike Farney, director of client services for Cazbah. Adwords certification by Google requires that an individual be; in good standing and in compliance with all of Google's terms and conditions, have managed at least one Google AdWords account for a minimum of 90 days and have successfully taken and passed a rigorous exam.
Google AdWords, also known as search engine marketing or SEM, differs from the more traditional search engine optimization or SEO. The later, strives to position a business or individual's listing as high up as possible in the search results on a free organic or natural rank basis.
"It's difficult to get a top position naturally or organically on every single key term," Farney said. "We recognize the need to get a top position on some of the most popular key terms within our customers markets." "In many cases Google AdWords are an excellent and cost effective way to do so," He concluded. "There may be other targeted reasons to consider Google AdWords as well," Farney continued. "Now that we have entered the Holiday season, there may be seasonal or gift giving terms that we want to have a presence on that may not have been important to us at other times of the year."
Google Adwords certification came about because of the need to standardize and provide structure to this area of their marketing offering. "The Google AdWords process has become incredibly complex over the last several years," Farney commented. "Certification allows Cazbah Account Managers to be fully informed of the extensive functionality that Google provides in this medium." "We then can share this knowledge with our customers so they can increase their sales and conversions online," he went on to say.
CAZBAH is an Internet Marketing services company, generating small business opportunity and online profits through the development of a comprehensive small business website for entrepreneurs and business owners throughout North America. For interviews and to learn how CAZBAH can increase your online business, contact Wendy Boyce at (585) 869-0905. Go to http://www.cazbah.net.
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