Tips for Job Hunters - Way to Make Sure You Stand Out in an Increasingly Large Crowd

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Recruiter Tony Willis says personal branding and professional networking are keys to getting a new job.

While much of our networking these days happens online, the connections you make in the real world still carry the most weight. Don't waste an opportunity by not being able to provide contact details so people can easily follow up and remember you

With more and more people finding themselves out of work before the holidays, competition to find new employment is fiercer than ever. For people actively job hunting and wondering what to do to give themselves an edge, Tony Willis, a high profile recruiter who has 15 years of experience in the industry and places candidates at fast growth companies in the technology industry, has the following advice:

1.    When writing your CV, focus on recent experience. "Most people don't care what your first job was 15 years ago, and if they do, they'll ask to hear more about it," says Willis. "Elaborate on what you've done recently."

2.    Think about your CV as currency. People tend to plaster their CV's everywhere or engage with too many recruiting specialists and this devalues the currency of a CV. Choose carefully and be strategic. And, when updating your CV, think about the narrative. Willis says, "It is not just a list of accomplishments and job titles. Think about the common theme that ties your career together and makes you different from other candidates."

3.    Use and update social and professional networking sites. Willis believes that, "In today's world, online networking sites are one of the most critical tools for job seekers, even more than a strong resume." While it makes sense to cover all venues, it is critical to ensure that your online networking profiles are professionally updated with your current resume and that you are connected to any relevant people from your real world network. Willis recommends sites like LinkedIn, Facebook, and Plaxo and says that people should, "put as much care into their online profile as they do in their CVs."

4.    Market yourself! With so many people in the hunt for a job, standing out from the crowd and developing your own personal brand is increasingly important. Willis suggests using sites like to create memorable, unique business cards, thank you cards or other printed products that you can hand out at networking events. "While much of our networking these days happens online, the connections you make in the real world still carry the most weight. Don't waste an opportunity by not being able to provide contact details so people can easily follow up and remember you," says Willis. Choose cards that speak to your personality and business experience - serious, light hearted, unique - it is a great way to stand out and be noticed. Once you have them, network like crazy.

For recommendations from on how to make your business card stand out, see below.

5.    Don't give up. While it may seem hopeless, Willis reminds people that there are still positions open, it just make take longer to find them. "Companies may not be adding new headcount, but many are upgrading particular roles, which presents an opportunity if you're patient. Think about the growth markets, like digital media and technology in general, and focus your efforts there." Based on his experience, he also anticipates a big rebound. "Big corporations tend to cut too deep when doing layoffs. That means when things turnaround, there will be lots of roles that need to be filled."

Tony Willis is a Managing Director at Renaissance, a London-based recruiting firm, focused on the technology and digital media sectors. Recent Clients include - Seatwave,, Yahoo!, Orange,, Just Giving, Propertyfinder, Koodos and isango.


"An important, yet often overlooked aspect of how people market and brand themselves is their business cards," said Lisa Rodwell, VP Sales and Marketing at "Why waste an opportunity by handing out a boring, forgettable card when it is so easy to create something that reflects you as a person and will be much more memorable." Rodwell has the following tips to keep in mind when creating a business card:

1.    Be an individual. Your card should say something about who you are and what you do. It should be personal and show off the scope of your expertise, making it easily recognizable as your card. When the recipient is flicking through their rolodex, your card should jump out and remind them of you.

2.    Create a conversation starter. Make your card remarkable. It should spark interest and prompt further questions about you, your business, and your experiences. It should stand out from the crowd and make an impact.

3.    Make it relevant to the market. Tailor your card to the recipients to maximize the effect. Hand over a card that demonstrates your awareness of who they are, and what they might find interesting about you and your business. Take an interest in who they are and they'll take more notice of who you are. With MOO business cards, every one can be different so it is easy to create several versions for different potential audiences.

4.    Insist on high quality: Pick cards that make an impression both to the eye and in the hand. Impress your contacts by handing over a card that feels and looks great. And with the options on the market now, this does not have to mean high priced.

For inspiration, check out examples on

For interviews with Renaissance, MOO or LinkedIn Europe, please contact:
Paula "at" sparkpr "dot" com +44 (0)207 033 7759


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