Qitera Launches Next-Generation Social Search Engine

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Public release of a new, semantically-empowered search and sharing service aims to simplify online life.

We call this Share & Care. When people decide exactly what content they share and with whom, we reduce information overload and get better search results

After months of testing, social search engine Qitera was today opened to full public access. Qitera helps users simplify their online lives by building their own search indexes and sharing them within trusted circles. Qitera features single-click capture of the image and entire content of web pages, enabling visual and full-text search of saved information without ever needing to enter tags or descriptions. In addition, Qitera's semantic analysis automatically links user interaction data and content to enhance the search experience and deliver recommendations matching users' interests and personal preferences.

"Today more than 80% of the all web content sharing is done by email, which fails to convey valuable information about connections among people, content and topics. Qitera is going to change that," argues Joerg Lamprecht, CEO of Qitera.

Different from other social search services, Qitera does not depend on public content crawled from social networks. Instead, Qitera lets users share in a more direct and secure approach among known friends and colleagues. "We call this Share & Care. When people decide exactly what content they share and with whom, we reduce information overload and get better search results," Lamprecht adds.

Qitera is most valuable for uses where capturing and communicating information within familiar groups is at the core, such as organizing online shopping, planning family vacations, doing academic research or finding new job opportunities. "Qitera helps people to save, organize, comment on, share and get back to all the valuable stuff they come across on the web," says CTO Rene Seeber. "We let people built their own search indexes that are sustainable in the way they grow over time -- and are 100% spam-free," adds Seeber.

Qitera is available now as a free service at http://www.qitera.com.

About Qitera:
Qitera is a technology and online media company. Our mission is to build personalized and socially engaging search solutions that deliver more relevant and entertaining results.

Our founding team consists of three serial entrepreneurs with an exceptional track record in building large-scale search technologies. Together with a core group of seasoned software developers we have build a semantic technology platform that enables Qitera to build a new generation of flexible and powerful search and sharing applications for enterprises and consumers.

Qitera was founded in 2007 with offices in San Francisco and Europe. The company is financed by its founders and private investors. http://www.qitera.com.

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Joerg Lamprecht
Qitera Inc.
+1-415-202-5254
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